Advertising has an opportunity to be a meaningful driver of growth for us.
lmaoooo i love that they don't even try to make any sort of excuse or arguement, they just straight up say "this is make us more money :) thank you for understanding uwu :)"
incredible that indie devs are able to release games for $10-30 that work on launch and make money but somehow AAA constantly needs new revenue streams
You also don't hear about Indy companies during their dev teams after they release their next cash cow.
It's almost like if you just make good games, you don't have to pull this bullshit.
If the ads survive the apocalypse, please nuke again
End times will be mutant cockroaches vs mutant ads.
Mutant cockroaches sponsored by Chevrolet
My favorite part about this illustration is how they get off the couch and raise their arms. ”Yay! McDonald's!” 
”Throw pickle in burger” is usually forgotten. https://images.fastcompany.com/image/upload/f_auto,c_fit,w_3840,q_auto/wp-cms/uploads/2012/08/1280-sony-commercial-patent.jpg
Throw pickle in burger, citizen
Extremely Wiimote/PS Move era mini game lol
McDonald's! 
"mountain dew is for me and you!"
The day gamers finally rebel and declare war on capitalism for ruining their treats is the day I rehabilitate them. But they're still getting at least a swirlie and a weekend at the gulag for the slurs
people are mad about the hifi rush studio closure, we should be agitating around that
They'll just be mad that the ads are woke, gamers cannot be rehabilitatated.
"There's no slurs in this woke game. Unplayable 0/10." [546 hours played]
I wonder if 
chud will have the same reaction to a Wendy's branded medkit in whatever Tom Clancy shit they're on now
"Actually it's in the lore of the game that McDonalds partnered with the army to brand medkits with the golden arches. I don't mind this. What I DO mind is fucking WOMEN in my video game."
Didn't they try this like 15 years ago?
I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
and they replaced the fictional cars with real cars, I hated that
Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.
EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
The early 2000s were a long time ago, okay? Lol
I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.
Battlefield 2 had a special map released called Highway Tampa that had Intel ads in billboards and shit. I think that same map was ported to 2142.
Good map, modders later on removed all mentions to Intel lmao
Yes, I remember in the mid to late 2000's seeing in-game billboards for movies like Tropic Thunder and Book of Eli in EA's Battlefield: Bad Company.
We're like 6 months away from regressing to Mountain Dew verification cans
*refreshing to Mountain Dew verification cans
Does anyone think they'll ever understand how worthless all these ads are? The only shit that works is social media influencers who totally didn't get the thing for free 
and hyper-targeted Facebook ads selling boomers random chud shit. I'm not going to buy mountain dew no matter how much it's shoved in my face.
More like Mountain Dew the Revolution. Code Red, Comrade
But someone will still pay to rent a billboard in Bf2142
One could simply not bother with the slop these companies squirt out 
You don't understand: we're gamers it's our Identity to sift through corporate diarrhea for our cultural icons. This is gamer genocide
Honestly the major gaming companies do not know how to make good video games anymore. I think the last AAA game I gave a shit about was Mass Effect 3. After that I just gave up.
It reminds me of that time Capcom put advertisements onto characters in Street Fighter, including on the foreheads of Dhalsim's skulls, which in the lore are from children in his village who died in a fire.
If the videogame industry had any sense they would be pushing for a national 4 day work week because it would give people 20% more free time to sell them entertainment. They apparently learned absolutely nothing from the boom they got during covid though, which was entirely driven by the difference in free time people had.
Sounds like a mobile game not a real AAA title when you include ads.
well, I am glad to see they will be very thoughtful about inserting ads for sports betting into NCAA Football 2025.
if they really wanted to make a game, they would incorporate sports gambling into career mode as a path to fundraising and recruiting, with like procuring sex workers for high school students and using organized crime connections to suppress player union organizing through intimidation when talks and legal tactics break down.
that's the real shit, EA Sports.
they meant thoughtful about shareholders' profits of course, they only get paid to be thoughtful about that.
Good thing all EA has left is sports ball shite so easy enough to avoid.
Tabletop, DnD, board games, and minecraft. Also Animal Crossing.
3rd International Volunteer Brigade (Hexbear gaming discord)
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