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this post was submitted on 09 May 2024
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I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
and they replaced the fictional cars with real cars, I hated that
Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.
EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Flashback: Obama Advertises In Video Games During 2008 Election
Biden did it too
https://www.polygon.com/2020/11/2/21545771/joe-biden-fortnite-campaign-creative-map
Wtf isn't Fortnite players like 99% children? How would Bidenjugend help win an election?
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
The early 2000s were a long time ago, okay? Lol