They could be bold and try to appeal to groups other than 50+ white guys by making “femboy hooters” real, but apparently they’d rather fade into obscurity instead.
this post was submitted on 23 May 2026
84 points (100.0% liked)
Chapotraphouse
14395 readers
648 users here now
Banned? DM Wmill to appeal.
No anti-nautilism posts. See: Eco-fascism Primer
Slop posts go in c/slop. Don't post low-hanging fruit here.
founded 5 years ago
MODERATORS
I mean I'd go to femboy hooters. I won't go to hooters.
Honestly, they are so bad at business. The world yearns for femboy hooters.
They don't want to pay royalties to November Kelly
It would go viral so easily. You'd be drowning in customers for a while. Then every time something happens (and something always happens) then you suddenly get another rush of customers.
Chasing virality seems like a bit of a risky venture, but let's be honest, being a casual dining restaurant when no one has money and no one cares about you sounds harder.
load more comments
(1 replies)
They should make it all owl-themed.
Put all the staff in owl costumes.
Oh my god. When I was little we drove by a Hooters for the first time and I asked to go to the owl restaurant. Was a while before I knew why my parents were like "you don't want to go to that one sweetie".
Found out later I was a lesbian and they are still right. 
I always have "feminist brain/lesbian brain" conflicts when faced with "sex sells" crap targeted at straight men. On the one hand, cute girls in a state of undress! On the other hand, I don't want to participate in objectifying other women...
ⓘ This user is suspected of being a bear. Please report any suspawcious behaviour.
load more comments
(1 replies)
Sexy owl waitresses? Dang look at what woke has done!
They replaced the green m&m with an owl 
Sexy owls?
Asking for a friend.
Suggestively hinting at the cloaka.
It never occurred to me until.now that maid cafes are just hooters for weebs
this isn't an attempt to seriously defend maid cafes because fuck them too but at least with them there's the sort of like paying for the bourgeois experience? the servant relationship is explicit. It's gross but i can see the appeal in the same way that people want lawns to pretend, you know? but hooters is just kinda like. "Howdy y'all, i'm on display for you pigs!" and there's no pretension to anything more than that. even if, dissecting it thoroughly, it ultimately ends up being the exact same thing if you think about it
My brain ain't workin so great but after typing that out it's like oh huh hooters is just a proletarian maid cafe (crossed with applebees)
Edit: ya that's basically what you said but like i said my brain no worky so good
load more comments
(4 replies)
The "pater familias" taking the fam out to eat at Hooters is pure, distilled derangement right out of a Hunter S. Thompson novel. The very notion is so alien to my mind. I just cannot compute. It's like what Chuck E Cheese is to casinos, Hooters is to strip clubs.
Taking the Tee-ball team i coach as part of my community service for my anti-social violent behavior during my custody hearing to Hooters to berate them for losing
Tater familias
re-Hooterize
that sounds like some sort of slang for a breast augmentation or something.
a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax.”
is what they are going to. apparently its what it used to be. beach themed. so instead of having women in orange shorts and a-frame shirts theyre going to wear beach themed shorts and bathing suit tops? also, Hooters Girls.
Kiefer said Hooters of America locations had several issues after a period when the original owners still operated some restaurants under Hooters Inc. between ownership changes. “They didn't use the appropriate sauce,” for one, Kiefer told People. “About 70 percent of our food products have that sauce on it.”
Kiefer is the 74 year old former CEO who is taking over the breastaurant. What a fucking loser.
” If you've ever been to a Hooters in Chicago or in Tampa Bay or in South Florida, you're going to see tons of families, tons of children,” he told People. “It's [a] tongue-in-cheek type of beach theme restaurant.”
this man is serious about this.
I understand the word hooters, the Steve Martin joke,” he continued, referring to the comedian’s 1978 comedy routine quip about women’s breasts that inspired the restaurant’s name. “It was a double entendre. It was acceptable humor back then, and it's coming back to be acceptable humor, but it was oversexualized too much in the last 15, 20 years.” Now, Kiefer said the chain is correcting past changes by restoring what he called the “right sauce” on its food. The company is also revisiting “the uniform” to better align with the brand’s original identity.
good shit. i should just quote the whole fucking article because its full of hits.
It was acceptable humor back then, and it's coming back to be acceptable humor, but it was oversexualized too much in the last 15, 20 years.
That is some shit straight out of a strip, positing cheesecake titillation as something that used to be wholesome and good-natured but now is “sexualized” because of woke or something.
Lame. So what they're actually doing here is making the girls wear even less clothing. I suppose the Hooters uniform was probably more risque when it opened and has become pretty mundane over time so now they're just gonna straight up put them in bikinis?
Hooters is basically the American version of a Japanese maid cafe but like most american things the effort isn't there and it's kinda shitty and unimaginative.
They claim they're making it somewhat-less sexualized, more "athletic".
Really it sounds like they're turning a big dial labeled "clothing" until customers appear. I'd expect another decade or so of random flailing before some vulture fund puts it out of its misery.
There's no imagination, no vision.
Like most american things, it's just a bit shit. Maid Cafes are significantly better in part because there's a whole fantasy there, a fun game, a fictionalised roleplay. It's silly but it's silly in a way everyone gets to have some sort of fun.
Hooters is just doing a regular restaurant and putting the titties out there to try and attract people. Nevermind the fact that it's not the men in families that pick which food place to eat, it's the women.
Much like Gamestop failing to adapt to changing times because it lacks the vision to integrate itself into the community like a TCG shop does, this completely lacks vision also.
A starting point could be different uniforms, not just hooters standard or beach, but a whole range of alternatives. If they're concerned about staff reaction then they should just offer them as choices the staff themselves can choose to try. Put a tail and some ears on. Put a maid costume on. Put a different outfit on and just see how the customers react. If the staff themselves are choosing the outfits they wear then they get to have a little fun with it, they can then give feedback to headquarters about the reception of these things and that feedback can be used to adapt new ideas internally. There's just no reason to stick to one uniform and I guarantee the staff will have solid ideas if you give them some freedom with this because they want more tips. This would be a pretty simple and low-cost starting point for changing things and it wouldn't be too large of a change to harm the existing patrons, which I suspect is their biggest fear - they're scared that changing something will accelerate the losses rather than turn things around.
I am reasonably confident that the (ig)noble maid cafe is a Japanification of Hooters.
Nah the first Hooters is 1983 whereas the first maid cafe is 1920s, and even before that back in the Meiji period (1860s) Japan had "Kissa" which were coffee shops with a "service" atmosphere which were basically always women. The addition of the maid uniform was just added to the Kissa to create the Maid Kissa.
Culturally this was probably successful because historic Geisha culture had already rooted the service culture and turning Geisha into Maids was just a western exotification of the same thing.
It was the late 90s early 2000s where these maid cafes boomed to 300+ venues in Akihabara though, which I would guess was caused by Japan's economic downturn and men seeking forms of fantasy escapism.
So they’re just doing Margaritaville but with boobies? Can’t wait to bring the fam to this place lmao
the right sauce
I mean, if Chick-fil-A taught us anything, it's that white people go crazy for poorly prepared food with heavy mayo-based sauces you can put on it
Overrides all their rational thoughts
So they are changing nothing but it's a family restaurant rather than a serial divorcy restaurant?
They should have feral owls fly around each restaurant and shit everywhere.
Give the brand to me I'll make it good I promise
Rename it Hooty's and everyone has to wear a costume like this.
Not everyone, just one person. The rest are in blowfish costumes - I think you see where I'm going with this
load more comments
(2 replies)
Actual owls can't carry plates, and nobody but you wants to eat dort!
You're just being negative it will work
Its just really dark to have a bird serve wings! Even if the wings are made out of dort! And i don't think sort is FDA approved for human consumption anyway!
And for that reason I'm out. You're gonna have to get investment from the other dragons/lions/sharks/whatever we're calling the investors on the show today.
load more comments
(1 replies)
to rebrand as HONKERS and blame Gen ZAlpha for HATING CLOWNS as to why they file for bankruptcy
Re-Hooterize? In this economy?
OH NO! Where will I see boobs now?!?!?!
Oh wait the internet.
Neighborhood place for families probably means they'll be using child labor in the kitchen.
Change the name to Honkers.
what’s more neighborly than ogling your neighbors teenage daughter while licking buffalo sauce off your fingers
Lol, adding a whole inch and a half to the bottoms.
Nick Adams in shambles
They keep doing this and it keeps not working.
With the type of person who goes to hooters for the hooters, destroying woke 3rd spaces is one of their biggest joys. This group could stand to have theirs taken in kind.
Besides, all they gotta do is go to a Sports Cuts for something similar- a captive young woman whose pay is dependent on their pleasure
view more: next ›