Three things happen during baking that change the flavor of a cookie.

Maillard reaction, caramelization, and the melting of fats. There are more, but those are the three we're going to talk about.

The maillard reaction takes raw flour and turns it brown. It absorbs some of the sugar in the process, and creates a more complex, nutty flavor. Caramelization also browns some of the sugar, giving it a smoky, bitter flavor. They also give the cookie a firm or crispy texture.

You also melt any fats, like butter, that are in the dough. Melted butter separates and spreads throughout the cookie.

There's also often an egg that helps build structure for the baked dough, and sometimes baking soda for fluffiness.

This means uncooked dough is sweeter than a baked cookie. It has a soft, dense, and moist texture that disappears when fully baked. It's butter and sugar held together with flour and egg, and it's delicious.

Same reason people love raw cookie dough. They just like the taste.

If you ordered a cookie and didn't get what you want, that sucks and is indeed frustrating.

However I don't know what that has to do with anyone else. If someone wants to eat an almost raw cookie, or a too soft cookie or whatever, I don't think that should bother you.

Salmonella brings people together.

You have your preference, I have mine. An underdone cookie is gooey and melty but still brown around the edges, best of both worlds.

I hate crumble cookies as well. Weak unsatisfying texture, and way too sweet before they even add all that syrup shit. Also they're too big, I take like one bite and the sweetness is already unbearable.

Because they are yummy?

This is a trend? Then why all of the sudden can't I find any cookies in my local grocery stores that aren't hard as tits? This has been my cookie preference for my whole life!!

I love these cookies personally. Soft cookies are so much better than hard crunchy ones.

Because the chocolate chip cookie recipe they put on the back of the chocolate chip bag is already the scientifically best possible recipe. It can no longer be improved. That's why cookie influencers have to resort to stupid shit like this. All the good ideas have already been figured out so the best they can do is play pretend with the stupid ideas.

Give it to me raw

Because I will eat fistfuls of raw cookie dough. Raw eggs are safe where I'm at anyways.

This is how I've loved cookies for my entire life. I'm just happy they are easier to find now.

Edit: I'm sincerely amused that someone downvoted me for expressing my opinion on the kinds of cookies I like. I didn't know this was a "ketchup on steak" level issue. 🤣

Mmmmmm... Borderline raw cookies.

you can buy raw cookie dough thats meant to be eaten uncooked. and not some niche thing, its at all the big box grocery stores. its no stretch to imagine why a half-baked cookie might be a thing

When you say trend, is it only on TikTok?

One thing to consider is that delivery and takeout are significantly more popular than they were 4 years ago. Some of these chains either anticipate or encourage you to heat your cookies just before you eat them and halfway cooking them gives the best results. A place just down the road from me encourages 1 minute on high in the air fryer or 3 in a toaster oven before eating

I don't think it's the raw part that's the trend so much as big cookies are, and big cookies tend to be less cooked in the center.

But then again, raw cookie dough is delicious. 🤤

The raw dough makes me slightly uncomfortable, so I’m entirely certain that I should violently impose my preferences on everyone who does not agree.

~/s~

First of all, that cookie looks absolutely baller. Secondly, damn you I'm going to get crumbl cookies now and fucking up my diet lol

Hypothesis: Want chewy cookies. Try cookie recipe, they come out crunchy. Bake for less time. Cookies chewy now!