The whole frozen OJ industry was based out of Florida, which has suffered a 90% decline in production, thanks to citrus greening disease.
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My guess is they just couldn't concentrate.
Its a shame it has to be diluted.
To be fair, we stopped buying their frozen juice around 20 years ago when the off-brand juices became just as good and Minute Maid started putting increased amounts of sugar in most of them (and jacking up the prices of the others).
Then probably 5 years later, we just stopped buying juice altogether and went back to eating fruit and making smoothies from frozen fruit.
Yeah I drank OJ like it was going out of style until I realized it was rotting my teeth and making me fat, just soda with fresher taste (and more acid). They don't give juice to kids anymore. It was a scam. Fruit is awesome tho, I try to eat a couple pieces a day.
My old man was drinking like a gallon of OJ (boomer logic of vitamin C, juice is good for you, etc.) a week until the doctor said he was pre-diabetic lol.
Future generations will never experience making this stuff with too little water to create a mixer that hides the taste of cheap booze.
My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.
If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”
Energy wise it's a wash whether it's concentrated or not. Concentrated requires reducing it which is just boiling it down (under a vacuum apparently to reduce temps needed), and then freezing during transportation. Non-concentrated weighs more so more energy for transportation and more packaging, and still needs cooling. So they come out comparable afaik.
I don't believe that. On electric vehicles, 90% of the energy is used to move the thing. A charged EV battery can power a standard household worth of appliances for two days.
Furthermore, the energy expenditure to dehydrate the concentrate is a one-time b cost, whereas transportation cost increases with distance.
What I DO believe is that manufacturers see transportation as less of a cost, because they offload it to distribution networks.
Yeah... water... we definitely weren't using light beer to water down our hard liquor with this stuff
Given the choice between Flint water and Coors Light, I'd take the Flint water, thanks.
As someone who grew up in Colorado and now lives in Michigan, this hits hard.
Twice a year, used this for a family punch recipe that never tasted quite like it did when we were kids. I guess it’s dead.
Stopped buying it when they shrank the can years ago.
the standard size has made 1.5 quarts for as long as i can remember.. at least the 1970s. there used to be smaller and larger ones in some brands, though.
What weird timing. My husband and I were just telling our daughter how there used to be so many different types of frozen juice and now there’s hardly any.
yea. there used to be two full doors or more in the freezer for just frozen concentrated juices. now there's one little tiny shelf and all the variety is gone.
there's more profit in "premium" refrigerated "ready to drink" product.
I used to eat this stuff straight from the can, with a spoon.
No shame in that. Diabetes maybe. But definitely no shame.
I'd take a little nibble of the ice before making the juice.
I guess cornering the market in Frozen Concentrated Orange Juice futures will be yet another anachronism, like taping a show or dialing a phone
Growing up in the 90s we often had this frozen concentrate in the freezer. But I hardly ever drink juice now, and prefer to eat oranges over drinking juice.
I never cared much for the orange juice, but minute maid frozen lemonade concentrate is amazing. I'm going to miss that one for sure.
damn it

This is what they get for making "never from concentrate" a seal of quality