I'm pretty late but hopefully this helps someone:
Privacy is in the moment. It isn't just about your SSN, or the email address you had ten years ago even you signed up for Pegging by Peggy newsletters. It's a moving target and the highest value for the people that want your data is as close to right now as possible.
If you digitally disappeared in this moment the value of all the shit they have on you would rapidly decline.
It also is about as complete a picture as possible. Privacy violating data points are valuable in aggregation. An address and name are only valuable when you can tie it to viewing preferences, voting records, etc. The more data points you can hide, the better.
Also, many (most?) people will be more upset with the person who rocks the boat or is the messenger of bad news than the perpetrator of the real problem. "We've tried nothing and are all out of ideas" applies to people you might care about just as much as it does to Schummer.
