That's one of the skudgiest size reductions I have ever seen. It's also not organic. I would pick something else if anyone did that to me.

Beer not found

Lol, the same comment, 4 seconds apart. You’re 4 seconds the senior so you win, I guess.

That is such a ridiculous number, though. As if someone specifically looked for a number where you might miss that it's different from 440 ml.

Where is this at? I've never seen 440ml or 440ml cans in North America. Canned drinks/beers usually come in 355ml (12 US ounces), 473ml (16oz), 500ml (16.9 oz), or 19.2 US ounces (20 British ounces aka British pint). Other less common sizes are 8oz (236ml / Red Bull) and big beer formats like 24oz and 32oz (just shy of a litre).

404ml is around 13.66 US ounces or 14.2 imperial ounces. 440ml is around 14.7 US ounces or 15.5 imperial ounces.

Usually when you get a measurement that's not a nice round number like 500 or 750 it means it was probably converted from some other measurement standard. But both measurements seem completely arbitrary for what I assume is an English speaking country.

I looked through some antique measurements but didn't find anything useful. It seems to be more than half a chungah, but far less than a butt.

Mill St brewery was bought by Molson (or other industrial piss maker) a few years back. Total boycott on my part.

That's the really cheaper part

If I'm not mistaken, the guinness can is the same size as other US pint (16 oz) cans, but there is less beer volume because of the widget.

A lot of imported beers come in 440 ml cans. US ones in particular. But I agree that it feels scammy, because we expect them to be 500 ml.

Lolol that 440 was from the previous round of shrinkflation

In America grocery stores pretend to do this but switch the units on nearby items to confuse consumers. (e.g. name brand will have price/oz, store brand will be price/g)

Probably happens elsewhere too, I like to think it's malicious but maybe there's a reason.

Shrinkflation still happens, you just get to watch two numbers go up now.

Some stores in the USA will list price per oz on the whenever applicable, which is nice, but sadly just a store policy not any regulation.

This seems to be everywhere in Canada. Though annoyingly some products won’t share the same unit. Toilet paper tends to either be shown per roll or per foot and makes it difficult to compare.

It's just part of the vast near-monopoly of the beer market that is AB InBev. https://en.wikipedia.org/wiki/Mill_Street_Brewery

If you want to boycott them, only buy beer from a small time brewery you know isn't owned by them.

Their brewery was a fun tour, the brew master was fantastic. Pretty good burger too.

Now it's bought up by a large conglomerate so while the organic is still nice, there are much better local options available.

404oz? Is this a can for giants?