Representation is important, even if it's phony.
I encountered a take that compared this to the coal miner's canary. You may not care for the life of the bird itself, but you should still be very worried when you see it dying.
this post was submitted on 01 Jun 2026
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Yes, although we now see how we've built Pride itself on corporate donations, and when they dry up, Prides don't happen. We need to refocus ourselves. We don't need multi-milliondollar productions involving famous performers coming in to headline events. We need grassroots community groups to bring their members together, in true protest form, and remember what it means to be queer and strong.
As my state declares Traditional Values Month or some bullshit, I hope this wakes people up and gets them motivated again. We can't reply on assimilation. We shouldn't let our culture evaporate. It's worth preserving.
As my state declares Traditional Values Month
The best way to keep the peasants in line is by giving them other peasants to look down on. Makes them feel like they're in charge of something.
The allure of consumerism proved too great the first time round?
All I see is the thin facade being ripped away from a world where we thought we were making progress that clearly hadn't actually happened. We thought things were on the up and up because our overlords allowed us to have some positive change for a while, as a treat.
Maybe now that we know it was all a joke at our expense we can fight to make some real progress for ourselves, instead of claiming that we already succeeded in winning safety for the marginalized because some companies changed their logos for 30 days every year.
The only people who actually thought progress was being made were functionally blind and children. Too ignorant of the world and too obstinate to listen to their elders.
The elder queers, those who did listen to them, or those with critical thinking skills who weren't terminally online. Have been screaming from the roof tops that pride month and the corporatization of queer culture for the purpose of PR and marketing was bad for everyone.
But those loud idiots would scream and bitch. Claimed we where being haters, sexist and bigots. When we where just trying to stop people from selling out their own communities for lies.
To try to get them to push their time and effort into real projects and their real communities.
But they rather have a 14.99 rainbow flag in call of duty, or a shiny sparkly effect on discord.
There has definitely been progress made. The majority of people believe non straight/cis people should be free to live their lives as they wish. There's just an incredibly vocal group currently, who are so vocal because they're losing.
What the corporations are doing doesn't really matter. They're just trying to make a profit, and currently that means, often, bowing down to our weird narcissistic president.
Often it's two steps forward one step back
I'll take the facade over the reality. I'm not gay but I'm not stupid enough to think that it'll stop with lgbt peoples.
You can't not take reality. You either take reality as it is, or take it with a blindfold on, pretending it makes you safer. One gives you the opportunity to change reality as much as you can, which granted isn't much for one person on their own, but the other only lets you stumble around in the dark, so I know which one I'll take.
True but you don't have to take that part of reality all day every day.
As you can see by some of the target unhinged ramblings I post, somewhere in between is the happiest. Keep touch with reality but don't live in it.
I agree that you don't have to be actively aware of all aspects of reality at all times, but my point was that we do live in reality. That's inescapable - even when we're asleep reality continues on around us and including us. We're inseparable from it.
I'll take honest indifference over pandering lies.
stonewall was a riot
Just goes to show how thin their support really was.
As thin as a dollar bill.
Like really? Nobody could see this coming? Nobody could see that corporations are parasites enriching themselves off others' struggles?
This is legitimately a good thing in the long term, hopefully it will allow people to refocus, and take back their pursuit of justice and equality in this society.
I never watch what companies say, I watch what they do, and I will always factor that behavior into my purchasing decisions.
Nobody? It was the mantra every June that "Yay pride, but fuck the corpos", at least from everyone I listen to.
Right but my memory goes back a lot further than present. The fuck corpo mentality has only been "real' for a couple years. Meaning it's finally popular to say it. It's been festering among people who are really real for a longgggg time.
Yuppp my community definitely saw it coming. The corporate song and dance was a topic at least once every year.
Tbf it’s always some nice drama to see who doesn’t do it, or who complains that their favorite Cracker Barrel or whatever did do it and now they are going to boycott them like bud light or whoever the fuck it was.
Am I missing something? Care to explain please
Pride month is when tons of companies would performatively boast about how much they support pride, but with der fuhrer in the office, they're not even going to put on the performance. Especially after Target pulled all public support because they faced a bit of backlash, and that was before the bullshit that's happened in the last year.
Loud, fake, performative, greedy support is manipulative and steals momentum and direction
I don't agree 100% with that, but I think that's a good place to start.
steals momentum and direction
Exactly. See what it did to Christmas? Now everyone celebrates, not just Christians.
Doing good, even with evil intent, is still overall good.
Plus I like seeing rainbows everywhere. This country is way too drab with color otherwise. Why can't we be like South America, with the cool, brightly colored coastal houses? Why is all our shit mostly white stucco or bare brick/concrete?
Personally I think intent is more important than the result.
The money these companies gained from people that thought they were allies was used to fund fascists and is being used now to oppress and kill people.
And now they're being funded by fascists so it's the same thing but without the normalization of queer people.
But is taking people's money and then funding those who want to kill them actually good?
Oh no, did Lockheed Martin and the Pinkerton Detective Agency not change to a rainbow Twitter logo? The horror.
All shit like that accomplished was letting brands pinkwash their image, while the association caused harmed to queer people around the world. It's hard to promote LGBT rights if your country is staring down bombs with rainbows painted on them. Meanwhile, those same companies would often materially support conservative politicians, while offering purely symbolic support for queer people.
"How does the Murder Factory feel about gay rights?" is looking at things with completely the wrong priorities. The world is better off with that bullshit image stripped away, even if it's happening for the wrong reasons.
They're still going to be annoying
it's not actually about accepting anyone, I know. They just think they need to do that to sell more shit
The performative bs was actively harmful.
They must be appeased by a ritual dance performed every June or they'll come down and punish you!
Strongly disagree. Normalizing queerness as acceptable (even if some people push back) is essential to change national culture. The motivation does not matter - normalization is critical.
normalization is critical
Exactly. A lot of the pride month activities emphasized difference and separation, not normalization. Think back on the common narratives. You'll find a lot of cases "we must accept gay people even though they are different", more than "gay people are just normal people like everyone else"
Corpos pushing queer stuff has definitely helped with normalizing it, but it has also been creating a lot of division within working class, which happens to be very beneficial for the capitalists
I think you guys forget how bad it was for queer people. The corpos are not creating division, that division already existed. And it’s way better than it used to be.
The division was already there it's just easy to not hear it when queer people are too afraid to be visible.
normalization is critical.
Giving queerness it's own month to celebrate it is the opposite of normalizing tho.
Acceptance of queer people will come with time. Brute forcing social change is impossible.
This opinion is one I see very commonly in majority communities, so you'll forgive me if I dismiss it outright
Feel free to. I'm just telling you my stance on it - you can do with that whatever you want.
That sounds more like right wing fear mongering than anything that has actually happened. Unless just having a negative opinion is a punishment, I guess.
I may be crazy, but I am against any "months", I just like month months.
To me it usually reeks of corporate pandering. Besides, the Christmas season is enough already, I need the other nine months of the year for peace and quiet reflection.