this post was submitted on 27 Dec 2025
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More than 20% of the videos that YouTube’s algorithm shows to new users are “AI slop” – low-quality AI-generated content designed to farm views, research has found.

The video-editing company Kapwing surveyed 15,000 of the world’s most popular YouTube channels – the top 100 in every country – and found that 278 of them contain only AI slop.

Together, these AI slop channels have amassed more than 63bn views and 221 million subscribers, generating about $117m (£90m) in revenue each year, according to estimates.

The researchers also made a new YouTube account and found that 104 of the first 500 videos recommended to its feed were AI slop. One-third of the 500 videos were “brainrot”, a category that includes AI slop and other low-quality content made to monetise attention.

The findings are a snapshot of a rapidly expanding industry that is saturating big social media platforms – from X to Meta to YouTube – and defining a new era of content: decontextualised, addictive and international.

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[–] MonkderVierte@lemmy.zip 1 points 17 minutes ago

So this is what the power grids burn for?

[–] carton_of_lions@sh.itjust.works 14 points 4 hours ago (1 children)

And the comments are so obviously bots as well, they're so polite and saying compliments, and the same comment over and over by different accounts, just bots watching bot videos.

[–] snooggums@piefed.world 3 points 23 minutes ago

What a great use of energy and infrastructure! Good thing those are free in our post scarcity society.

[–] CaptPretentious@lemmy.world 11 points 8 hours ago (1 children)

I report each one. And then I tell YouTube I never want to see anything from that channel again. I even pay for premium because I don't want ads and I want to support some content creators (not shorts, no AI, etc). But this AI shit is really making me wonder what I'm even paying for?

[–] pulsewidth@lemmy.world 12 points 5 hours ago (1 children)

Sadly, you're paying for the fascists in Google's leadership to continue pushing alt right pipeline crap to people in the default YouTube feeds, all over the world.

I'm sure a small sliver of your payments go to the content creators you support though, so there's that.

[–] Tetragrade@leminal.space -5 points 4 hours ago* (last edited 4 hours ago) (1 children)

And yet you participate in society! I am very intelligent.

[–] WhyJiffie@sh.itjust.works 3 points 47 minutes ago

that's disingenuous. you don't need to feed google with money to support creators who want to be supported, they'll have multiple channels for donations

but also you don't need to pay google, or watch youtube at all, to participate in society.

[–] muusemuuse@sh.itjust.works 10 points 10 hours ago

My niece loves these things. I’m super unhappy about it.

[–] modernangel@sh.itjust.works 26 points 14 hours ago

I remember a panic some years back about YT funnels of cartoon content aimed at kids, that would lead to weird and sometimes disturbing stuff like "elsa ariel and moana drown together" ... I guess the algo has evolved to target nonchildren now

Garbage site, even if the Alphabet CEO wasn't an oligarch fash toady. Happily running health scam woo ads and refuses to act on reporting of scam advertising.

[–] nutsack@lemmy.dbzer0.com 35 points 16 hours ago (3 children)

shit the internet has become a toilet and I have to go outside and look around and talk to people but everyone's on the internet now I'm fucked

[–] HugeNerd@lemmy.ca 1 points 31 minutes ago

There's always the homeless encampments.

[–] sigmaklimgrindset@sopuli.xyz 20 points 10 hours ago

Unironically, a lot of cultural sociologists I follow on bluesky/mastadon are saying that being offline and meeting people through niche hobby spaces and your existing extended social circles is starting to see an uptick, with a lot of younger people seeing posting on major social media or dating apps as "cringe". You're at the forefront of what's cool, nutsack.

[–] 9point6@lemmy.world 2 points 14 hours ago

welcome to your life

There's no turning back

[–] comrade_twisty@feddit.org 41 points 17 hours ago (2 children)

It’s become unbearable, as has 90% of the web.

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[–] rook@lemmy.zip 17 points 16 hours ago (1 children)
[–] vala@lemmy.dbzer0.com 8 points 16 hours ago (2 children)
[–] TheGuyTM3@lemmy.ml 11 points 13 hours ago (3 children)

https://fediring.net/

here's your starting point on the veritable "web" as in "the cyberspace website megacomplex", not as in "the virtual corporate paradise"

Challenge of the day: get 10 hyperlinks deep from that webpage

[–] comrade_twisty@feddit.org 1 points 34 minutes ago

I just went through the german language links in the list and the third one I clicked was already full of AI generated crap:

https://jansens-pott.de/

[–] krooklochurm@lemmy.ca 7 points 8 hours ago

Lemmy is so weird.

So much of it is carried over from Reddit but then you have these flashes of something new bubbling up to the surface, instants of clear distinction where Lemmy culture is branching off from the rest of the internet.

I pray that we look back at this time fondly as the beginning of something great, and not with remorse standing outside a burnt down house.

With a can full of gas a hand full of matches.

And still no one found out.

[–] chunes@lemmy.world 2 points 10 hours ago

On link #10 I ended up here which is an awesome idea for a site. Basically a museum of popular websites covering all time periods.

[–] prex@aussie.zone 8 points 16 hours ago
[–] recursive_recursion@piefed.ca 38 points 19 hours ago (3 children)

Once Peertube's able to provide the minimal feature parity, I'd bet that most would abandon YouTube similar to what happened with Reddit and Lemmy

[–] Jumuta@sh.itjust.works 17 points 12 hours ago (1 children)

i think that's cope unfortunately

[–] Ilovethebomb@sh.itjust.works 5 points 11 hours ago

It really is, YouTube to the best of my knowledge stands alone in the service they offer.

Anyone can, at no cost to them, create an account, edit and upload a video up to 12 hours long I believe, and in decent quality. They also have a revenue sharing system where a creator with enough of a viewership base can get a cut, often more than half, of the ad revenue from their videos.

I don't believe anyone else does that, outside of uploading SFW content to Pornhub or something.

[–] ynthrepic@lemmy.world 61 points 18 hours ago* (last edited 15 hours ago) (2 children)

I do not think anywhere near most Reddit users came to Lemmy. I wish it were true.

Do we know if Lemmy mods are doing quality content moderation? That and their locking out open source and third-parties is why I mostly avoid Reddit. But I'm not entirely gone.

[–] BassTurd@lemmy.world 20 points 15 hours ago

Anecdotally, my closest friends are all senior level tech workers who are fully aware of what reddit did and the current state of everything, but I'm the only person that's left for Lemmy. They are all still regulars on Reddit. In the same vein, I've written off doing business with many companies due to their shitty practice. Other than my sister also dropping Target, I'm the only person that I know that has stopped giving business to shit companies.

So yea, unfortunately the reality is that the vast vast majority of people just don't care enough change even the smallest of behaviours for ethical reasons. I mentioned something today at my family Christmas that I don't buy Reign energy drinks anymore because I stopped buying PepsiCo after they rolled back DEI. The response was, "get over yourself". That's probably the above average response for most people I know.

[–] morto@piefed.social 30 points 16 hours ago (4 children)

and according to fediverse observer, lemmy has been losing a lot of users...

on the other hand, according to statista, reddit has been gaining users and now has more than when the lemmy exodus happened

the truth is that what we did didn't affect them as much as we expected, and most people don't care as well :(

but well, let's keep the flame alive and not lose hope

[–] WhatTheDuck@piefed.social 7 points 10 hours ago

I highly doubt Reddit is actually gaining that many new users, but the number of accounts created? Sure.

Reddit never has enough bots for their AI slop machine. They create more bot accounts to "boost engagement" via posts and comments.

[–] MBech@feddit.dk 19 points 15 hours ago (1 children)

Honestly, I wouldn't really want everyone on Reddit to come here. With the risk of sounding like some immigrant hating dickbag, they just bring their dumb takes and bot farms with them. What makes Lemmy good right now, is that it's so small and intimate.

[–] morto@piefed.social 6 points 15 hours ago

At least with lemmy we can make our server and defederate with the bigger ones if things get bad like that

[–] jjjalljs@ttrpg.network 22 points 16 hours ago

the truth is that what we did didn’t affect them as much as we expected, and most people don’t care as well :(

Most people don't really care about anything. They won't put up with a little inconvenience. Worse than toddlers.

[–] Sir_Kevin@lemmy.dbzer0.com 7 points 16 hours ago (1 children)

And they verified those users are not bots?

[–] sigmaklimgrindset@sopuli.xyz 3 points 10 hours ago

That's what I was thinking too. I browse r/all once in a while just to see what's going on, and both the posts and comment sections are AI cesspools

[–] hansolo@lemmy.today 27 points 17 hours ago (1 children)

Not at all. Scaling is an issue with P2P video, which is the basis of how Peertube works. Also, FFS, like 0.01% of Reddit is on Lemmy. They talk themselves out of Lemmy in real time in any thread where it comes up.

For real, sometimes it's OK to just serve a smaller community with better truth.

[–] leftzero@lemmy.dbzer0.com 1 points 5 hours ago* (last edited 5 hours ago) (2 children)

Isn't the whole point of peer to peer to automatically and transparently scale with the number of devices accessing the information?

If every viewer maintains a cache of the most recent videos it's reproduced and shares them back, then the more interest there is in a video the more distributed it will be and the less load there'll be on the original holster.

Seems to work fine for torrents (though needing to stream the chunks in a set order instead of randomly does add some inefficiency).

Of course you need a proper client to do that, can't just use a browser (except maybe with an extension acting as the client), and I've got no idea if that's how peertube works (if it doesn't, the name is disingenuous and false advertising), but it's how it should work, if it ever wants to be able to compete with googles datacentres.

[–] hansolo@lemmy.today 1 points 37 minutes ago

As I understand it from an admittedly limited technical knowledge, it's, yes, much like torenting video by getting the packets in order. So server capacity and the bandwidth of users hosting the video both need to be consistently high for anything to really go viral and not just crash servers. Basically, unless seeders are cultivated for popular videos, there's always a low ceiling for any video before it maxes out it's ability to be watched simultaneously.

[–] WhyJiffie@sh.itjust.works 1 points 37 minutes ago

it already works in browsers. other clients would need to implement it themselves. I have no idea if this is viable with battery powered devices on a data cap

[–] dual_sport_dork@lemmy.world 26 points 18 hours ago* (last edited 16 hours ago) (1 children)

A telling thing is that apparently Youtube's algorithm knows that these videos are AI slop. I suspect this because at the outset I was aggressively disrecommending any of these that Youtube suggested to me, and basically nothing like them shows up in my feed anymore. Every once in a while one still slips through, usually some manner of synthetic music thing, and I hit the ol' three dots and choose "not interested" and then "don't recommend this channel" and I never see it again.

What's much more concerning is that the average user (i.e. non tech people, i.e. practically everybody) is being handed this shit by default and in my lifetime of experience of people already being widely unable to distinguish truth from blatant manipulative fantasy, the prevalence of false/misleading/nonsense/fabricated AI bullshit being constantly peddled inches from their eyeballs is absolutely eroding peoples' already limited ability to think.

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[–] Kolanaki@pawb.social 15 points 18 hours ago (2 children)

If I had never used YT before, that shit would turn me off of it so hard.

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[–] mr_account@lemmy.world 12 points 18 hours ago

20% of videos shown aren't AI slop

[–] Etterra@discuss.online 0 points 8 hours ago (1 children)

I mean I'm all for anti-furry propaganda, but AI slop really has gotten out of hand.

[–] Dremor@lemmy.world 1 points 5 hours ago

Nice rage-bait bro.

[–] NewNewAugustEast@lemmy.zip 6 points 17 hours ago (2 children)

i havent found you tube interesting in years. I also use 3rd party viewers if I have to watch something there so there is no algorithym to suggest anything.

Works better that way.

[–] breadguy@kbin.earth 1 points 6 hours ago (1 children)

probably why you haven't found anything interesting in years

[–] NewNewAugustEast@lemmy.zip 1 points 2 hours ago

Could be. But the article here tells me it would all have been garbage recommended to me anyways.

[–] Cabbage_Pout61@lemmy.world 5 points 17 hours ago (1 children)

Most people that I follow post videos there, can't help but use it unfortunately.

[–] NewNewAugustEast@lemmy.zip 4 points 17 hours ago (5 children)

You can use a third party tool to keep track of what you want to see, more or less anonymously subscribing.

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[–] tgcoldrockn@lemmy.world 7 points 19 hours ago* (last edited 19 hours ago)

"Let's get those numbers up!" - TechLord, Profiteering Destroyer of Culture

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