I usually recommend the cerave / cetaphil stuff, especially if your skin is harder to take care of.

Otherwise I refer to the CDA list to double check if it's recommended. It covers the following

• Fragrance-free or unscented
• Gentle on skin to avoid skin irritation
• Do not contain common allergens
• Do not clog pores

https://dermatology.ca/recognized-products/skincare/

Soap

Fellow guy here.I use CeraVe foaming face wash followed with Clinique Dramatically Different moisturizing gel for oily skin.

I also use CeraVe moisturizer in the big tub for my hands and skin when they're dry. I dare not use that stuff of my face, as it's too greasy and makes me break out.

I've also got some CORSX AHA 7 Liquid for exfoliating with some cotton swabs.

And finally just some proraso for shaving.

But yeah, you really gotta figure out what kinda skin type you've got so you can better match up what products you really need, or see a dermatologist to get a regimen figured out, of you even need one. Like if you've got dry skin, oily skin, or combination, etc.

I struggled with adult acne for a long time. Currently I use:

Toner my aunt makes (it’s basic, she owns a soap business, so it’s not sketchy ha); Some sort of eye cream because I’m getting crows feet, but I haven’t found one yet that I feel does anything at all (taking recs, but I don’t like spending a lot on this stuff; maybe that’s why it’s all been useless so far!); Neutrogena sensitive skin moisturizer; Australian Gold tinted sunscreen.

My skin has changed a lot over time. It got a lot better (less oily) post-kids, but I don’t know if it was baby hormones or age, or if by then I had just gotten the routine down and was no longer super drying it out, which lead to lots of oil.

Looking specifically for men but I’m open to all opinions

Pay attention to what women are using, aside from dealing with make up the skin care routine isn't that different.

In the shower I use a daily foaming face cleanser. Using soap is worse on facial skin (ends up causing more breakouts, etc.).

I use bar soap for the rest of my shower routine.

In the mornings and evenings I moisturize dry skin areas (mainly hands and lips).

Before shaving I always exfoliate.

In the U.S. I tend to use Aveeno products for that stuff but you should be able to find equivalents of those things in Europe.

Another vote for CeraVe here. I have oily skin and still at the age of 40 get some acne and their blemish control cleanser and the SA moisturiser keep it under control. My skin has never been better.

What’s your skin like OP? Is it dry or oily? Do you work outside? I can better recommend some products if I know what you need.

Sunscreen

Seeing that you’re in the UK I recommend Facetheory. Good products and there’s always an offer code for 20% off. https://www.facetheory.com/

Paula's Choice ships to Europe and it's amazing. I've been using it for over 20 years

PC men's skincare: https://www.paulaschoice.com/skin-care-products/mens

Gentle exfoliation with a foaming cleanser that won’t dry your skin out and a soft wash rag. A retinoid (adapaline) nightly or every other night, and a moisturizer 2x a day. Use sunscreen and re-apply every 2 hours to reduce sun damage.

This can all be cheap and have good data behind them.

Truefitt and Hill makes a fantastic aftershave balm that I find greatly reduces razor burn and ingrown hairs. For my hands I use lanolin, it’s a bit greasy but works wonders for dry hands.

I just got some moisturizer with Retinol to firm my skin up a bit. Seems to be working.

Anything Burts Bees, I use deep cleansing pore scrub with peach and willow bark. Use it everyday for face wash

I use differin gel for individual breakouts

Cetaphil face wash. Bioré AQUA Rich Watery Essence sunscreen from Japan. you can't even tell you're wearing sunscreen

Paula’s Choice for liquid or gel exfoliant and sunscreen moisturiser - personally I prefer the ultra sheer SPF 15 as the mineral based one feels rough on my skin. I’ll then top up with a higher SPF face sunscreen if necessary, as it usually is in Australia.

I also use Clinique’s All About Eyes cream, All About Clean 2-in-1 Cleansing + Exfoliating Jelly as my daily scrub, and Dramatically Different Moisturizing Lotion+ if I want a moisturiser without sunscreen.

If you try Paula’s Choice, give the routine finder a go to find the right fit for your skin type.

Dr bronners for skin and hair (I have very thick indian hair in jata style dreadlocks down to my knees). For a long time I used a charcoal based face wash (lush until they changed their formula for coal face, then some similar brand I found on amazon) but for whatever odd reason after a few years my skin stopped tolerating it and kept breaking out, so I switched to Kate Somerville's sulfur face wash which works wonders (but does have a bit of a smell to it unfortunately).

• Some organic face soap
• some organic shaving soap (lasts forever, mix with water or use these fancy brushes)
• organic basic cream (afterwards)
• sometimes peeling containing clay

Ursa Major

Dove unscented bar soap and whatever unscented shampoo I find at target or Walmart. My wife got alaffia Shea lotion that I like but she didn't, it goes on without feeling greasy and I use working hands on cold days when my knuckles crack

For my face i use Cerave daily moisturizing lotion. If you don't have that in europe look for anything that says "non comedogenic" and bonud points for salycic acid. These are really good if you suffer from acne, blotchy skin, or big ugly pores. Avoid scented stuff too, but as you said mens stuff that shouldn't be hard.

For body I use Vaseline Advanced Repair lotion, which is strong stuff and really good for eczema or garden variety dry skin.

My hands get really dry after washing bottles for my newborn, and nothing does the trick quite as well as working hands (although it does feel oily after applying, so I only use it right before going to sleep)