this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] Almacca@aussie.zone 16 points 2 hours ago

I don't believe him.

[–] RememberTheApollo_@lemmy.world 10 points 1 hour ago

If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

[–] Sho@lemmy.world 5 points 1 hour ago

Fuck, can this loser just fuck off into oblivion already?? You got your money pig boi now piss off!

[–] Stern@lemmy.world 3 points 1 hour ago

meanwhile in the average comment section there...

[–] mechoman444@lemmy.world 4 points 2 hours ago

Really? So he's going to get rid of all the bots?

[–] a9249@lemmy.ca 2 points 1 hour ago (1 children)

until every single comment and post has a capacha and 3factor behind it, the site will be overrun with bots... and when it does... the frustration will create a wasteland.

[–] finitebanjo@lemmy.world 4 points 1 hour ago

They were actually doing great combating bots in the past, loved reading their biannual reports on the subject, but after they partnered with AI I don't think there is any benefit of the doubt to give.

[–] nucleative@lemmy.world 6 points 3 hours ago (1 children)

It's really wild that the guy who co-founded Reddit is so universally hated by the users.

Talk about having completely lost touch.

[–] mechoman444@lemmy.world 2 points 2 hours ago (1 children)

Maybe so but he made enough money for that second yacht.

[–] nucleative@lemmy.world 1 points 26 minutes ago

If he'd tried to nurture some goodwill, perhaps the users wouldn't so harshly reject all attempts at monetization.

Perhaps then he'd be able to afford yachts that don't look so puny next to those of other social media oligarchs and could go to bed with the satisfaction of having made a profit at least once in his life.

[–] Rivalarrival@lemmy.today 12 points 3 hours ago (1 children)

Pretty sure all the humans left Reddit like two years ago.

[–] YiddishMcSquidish@lemmy.today 4 points 2 hours ago

For me it was a few hours ago. My first profile got banned for "inciting violence" cause I said "fuck trump and Obama". And just got my other account banned for inciting violence but they deleted the comment so I can't tell you what exactly I said, but it's not in my nature to actually advocate for violence.

I believe I was followed around by some trumptard, cause I'm a pretty out and loud leftist. I'm not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don't want to help them pad their numbers, or be at the wim of some ai system that doesn't even read the comment and just auto bans.

[–] ShankShill@sh.itjust.works 6 points 3 hours ago

Butt Huffman said*

Ftfy

[–] SirMaple__@lemmy.ca 17 points 5 hours ago (1 children)
[–] angstylittlecatboy@reddthat.com 8 points 3 hours ago (1 children)

Ironically the fact that Star Trek is the one of the only specific media franchises that can maintain an active community on Lemmy explains it.

[–] YiddishMcSquidish@lemmy.today 2 points 2 hours ago

Still praying for the dropout community to migrate.

[–] wanderwisley@lemm.ee 37 points 6 hours ago
[–] DrSoap@lemmy.world 8 points 4 hours ago

lol

Lmao, even

[–] samus12345@sh.itjust.works 15 points 6 hours ago
[–] BetaBlake@lemmy.world 38 points 7 hours ago (1 children)

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[–] ef9357@lemmy.world 9 points 7 hours ago

And the other half are re-posts.

[–] bizzle@lemmy.world 5 points 5 hours ago

"Advertising Festival" sounds like my own personal Hell.

[–] RvTV95XBeo@sh.itjust.works 34 points 8 hours ago (1 children)

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

[–] ILoveUnions@lemmy.world 12 points 7 hours ago

"exploring" meaning they've been doing it for more than 5 years already and just got another incentive to continue doing so

[–] magnetosphere@fedia.io 15 points 7 hours ago

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

[–] Tronn4@lemmy.world 32 points 9 hours ago
[–] chunes@lemmy.world 8 points 7 hours ago

Then maybe they should stop banning all their human users.

[–] Tramort@programming.dev 136 points 12 hours ago (2 children)

Starting when?

That ship has sailed.

[–] UnderpantsWeevil@lemmy.world 60 points 11 hours ago (1 children)

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

[–] YiddishMcSquidish@lemmy.today 5 points 2 hours ago

Anyone who participated in any r(slash)place could tell you this has been a lie for at least a few years.

[–] Kirk@startrek.website 25 points 11 hours ago (3 children)

I know he's just selling the platform to AI companies, but it's an odd take considering they've been moving away from being a message board and towards being just another content feed for years now.

[–] Gullible@sh.itjust.works 17 points 11 hours ago

Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

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[–] Zenith@lemm.ee 14 points 9 hours ago

How does that work when your auto-banning everyone?

[–] thefluffiest@feddit.nl 13 points 9 hours ago

… and mined and monetized by AI

Fuck /u/spez

[–] NatakuNox@lemmy.world 24 points 10 hours ago
[–] TomMasz@lemmy.world 18 points 10 hours ago (1 children)

Ha ha ha. Spez can be hilarious when he wants to be.

[–] Ledericas@lemm.ee 6 points 10 hours ago

He's an alien trying to act human

[–] pelespirit@sh.itjust.works 42 points 12 hours ago* (last edited 12 hours ago) (1 children)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

[–] huppakee@feddit.nl 19 points 12 hours ago (3 children)

Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren't necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?

[–] N0t_5ure@lemmy.world 11 points 11 hours ago

The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.

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[–] Ledericas@lemm.ee 12 points 10 hours ago* (last edited 10 hours ago)

Sounds like a AI saying it. Half of reddits users are bots, mostly ran by AI

[–] ennof@feddit.org 15 points 11 hours ago

Reddit is filled to the brim with bots.

[–] paraphrand@lemmy.world 4 points 8 hours ago

Prove it Huffman!

[–] LuxSpark@lemmy.cafe 23 points 12 hours ago

Not by this human.

[–] Balaquina@lemmy.ca 11 points 11 hours ago (1 children)

Yeah, they may not have AI generated content (yet) but I left because their AI moderators REPEATEDLY warned/banned me from the site. Every time I sent a protest letter and had an actual person look at the post, I was unbanned, but I am fed the fuck up. That site is a study in enshittification. I am done with those assholes.

And, if they think I'm going to let them scan my retina in order to post, they can fuck right off.

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[–] mkwt@lemmy.world 13 points 11 hours ago (5 children)

He can't let people poison the training data, or else his site will have no value to its customers.

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