this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] Rivalarrival@lemmy.today 2 points 31 minutes ago

Pretty sure all the humans left Reddit like two years ago.

[–] DrSoap@lemmy.world 4 points 1 hour ago
[–] SirMaple__@lemmy.ca 11 points 2 hours ago (1 children)
[–] angstylittlecatboy@reddthat.com 2 points 16 minutes ago

Ironically the fact that Star Trek is the one of the only specific media franchises that can maintain an active community on Lemmy explains it.

[–] wanderwisley@lemm.ee 30 points 3 hours ago

lol

Lmao, even

[–] samus12345@sh.itjust.works 12 points 2 hours ago
[–] bizzle@lemmy.world 4 points 2 hours ago

"Advertising Festival" sounds like my own personal Hell.

[–] BetaBlake@lemmy.world 32 points 4 hours ago (1 children)

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[–] ef9357@lemmy.world 8 points 4 hours ago

And the other half are re-posts.

[–] RvTV95XBeo@sh.itjust.works 33 points 5 hours ago (1 children)

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

[–] ILoveUnions@lemmy.world 11 points 4 hours ago

"exploring" meaning they've been doing it for more than 5 years already and just got another incentive to continue doing so

[–] magnetosphere@fedia.io 14 points 4 hours ago

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

[–] chunes@lemmy.world 8 points 3 hours ago

Then maybe they should stop banning all their human users.

[–] Tronn4@lemmy.world 31 points 6 hours ago
[–] Zenith@lemm.ee 13 points 5 hours ago

How does that work when your auto-banning everyone?

[–] Tramort@programming.dev 125 points 9 hours ago (2 children)

Starting when?

That ship has sailed.

[–] UnderpantsWeevil@lemmy.world 55 points 8 hours ago

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

[–] Kirk@startrek.website 21 points 8 hours ago (3 children)

I know he's just selling the platform to AI companies, but it's an odd take considering they've been moving away from being a message board and towards being just another content feed for years now.

[–] Gullible@sh.itjust.works 15 points 7 hours ago

Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

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[–] thefluffiest@feddit.nl 12 points 5 hours ago

… and mined and monetized by AI

Fuck /u/spez

[–] TomMasz@lemmy.world 17 points 6 hours ago (1 children)

Ha ha ha. Spez can be hilarious when he wants to be.

[–] Ledericas@lemm.ee 5 points 6 hours ago

He's an alien trying to act human

[–] NatakuNox@lemmy.world 23 points 7 hours ago
[–] Ledericas@lemm.ee 11 points 6 hours ago* (last edited 6 hours ago)

Sounds like a AI saying it. Half of reddits users are bots, mostly ran by AI

[–] paraphrand@lemmy.world 4 points 5 hours ago

Prove it Huffman!

[–] pelespirit@sh.itjust.works 39 points 9 hours ago* (last edited 9 hours ago) (1 children)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

[–] huppakee@feddit.nl 19 points 9 hours ago (2 children)

Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren't necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?

[–] N0t_5ure@lemmy.world 10 points 7 hours ago

The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.

[–] Kirk@startrek.website 9 points 8 hours ago (1 children)

Does it count as "a human" if it's a bot reposting human-made content for the 50th time?

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[–] LordWiggle@lemmy.world 3 points 5 hours ago

And I want to be a millionaire!

[–] ennof@feddit.org 15 points 7 hours ago

Reddit is filled to the brim with bots.

[–] Balaquina@lemmy.ca 11 points 7 hours ago (1 children)

Yeah, they may not have AI generated content (yet) but I left because their AI moderators REPEATEDLY warned/banned me from the site. Every time I sent a protest letter and had an actual person look at the post, I was unbanned, but I am fed the fuck up. That site is a study in enshittification. I am done with those assholes.

And, if they think I'm going to let them scan my retina in order to post, they can fuck right off.

[–] Ledericas@lemm.ee 5 points 6 hours ago

You're lucky they ignore most ban appeals banned by AI, including mines. And the shadowban sub complained the same

[–] mkwt@lemmy.world 12 points 8 hours ago (2 children)

He can't let people poison the training data, or else his site will have no value to its customers.

[–] Smorty@lemmy.blahaj.zone 6 points 7 hours ago* (last edited 4 hours ago) (2 children)

how cn we poison the training data for llms? only ever saw stuff for image gen-

imfo: i updated the spelling. it was unreadably bad before.

[–] mkwt@lemmy.world 2 points 2 hours ago

If LLMs train on text output from LLMs, the results will degenerate into total garbage over time. The people that buy reddit data for LLM training know this. They will stop buying if they think there's a lot of LLM text on Reddit.

[–] RvTV95XBeo@sh.itjust.works 5 points 5 hours ago (1 children)

how cn we poidon the trsining data for llms? onli evr saw stuff for image gen-

That's how.

[–] Smorty@lemmy.blahaj.zone 2 points 4 hours ago

oh god >~< i actually didnt realize autocomplete wasnt working at all heheheheeee....

i.... will fix up the message, this is actually unreadable.... did not mean to go that far >v<

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[–] LuxSpark@lemmy.cafe 23 points 9 hours ago

Not by this human.

[–] halfapage@lemmy.world 2 points 5 hours ago

Dude's fighting ghosts.

[–] BubblyRomeo@kbin.earth 11 points 8 hours ago (1 children)

Biggest woosh moment on the whole history of internet! On the other note, shut this community now! We can't get peak than this!

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[–] letsgo2themall@lemmy.world 9 points 8 hours ago

meh, haven't been to reddit in months. nothing but bots arguing with bots. won't miss it. /fuckspez

[–] rottenmummy@lemmy.ml 11 points 9 hours ago
[–] qaz@lemmy.world 5 points 7 hours ago

Yeah, can't have your excellent training data getting polluted

[–] ramble81@lemmy.zip 2 points 6 hours ago

Site as in code or site as in content? Incan believe the former, not the latter

[–] Rhaedas@fedia.io 7 points 8 hours ago (1 children)

The twist - AI was originally trained on human input, so it's human even with 99% bots, from a certain point of view.

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