Coming up with new sub-terminology for "marketing".

If you pay close attention to the price per weight of different sizes of products, it's pretty common that the bigger ones are actually more expensive per gram of crunch or goop despite costing less to manufacture. There are marketing geeks that think they can wow you with the packaging and size itself (or they overproduced the smaller one) and they point to all kinds of studies about how making products seem bigger makes them more desirable and likely to be purchased. The larger one might just plain be better because it's a more appropriate size for the person buying it, but rather than reflecting production efficiency, they just crank up the price, just enough that you don't notice, to rake in those sweet profits.