I'm gonna say they probably just think it sounds cool and have no idea what it actually means

What if the homeowner openly and confidently enjoys the struggles of the less fortunate?

It's interesting to note that she was widely hated even at the time though not because she was a rich noble, but because she was austrian. So it's possible the phrase is a fabrication that stuck.

It's not tone deaf. They know exactly what they're doing. That's the tone they want.

Yeah, tone deaf isn’t the right word. Overtly evil and stupid is probably the phrase they were looking for.

Hanlon's Razor: Never attribute to malice that which is adequately explained by stupidity.

I could easily see an out of touch rich person thinking of it only as a thing that goes along with rich people, (and not realize the actual meaning).

Yes.

Your wife probably needs to have a charitable angle to her core business plan or people may get mad if it's solely catering to wealthy people. Something like weekly cupcake donations to a local shelter.

That might make it difficult to get an online presence since the name is a common phrase.

Elon is having the same problem with X because... well it's a letter that's part of the friggin language.

I wouldn't. That's just begging for a guillotine shop to open up next door.

"Up the Bundt" would be a better name.

Your wife must attain her dream!

Looks like it says "The Beverly Estate". I really like the "Cocaine toothache drop" backrest on the pool bench, stay classy 1%!

Tacky is an understatement. The striping is superglue.

It says "The Beverly Estate," in part because it's located at 1326 Beverly Estates Dr. in Beverly Hills.

Yeah, unpopular opinion but this is just whimsical (albeit tone deaf) kitchen decor about cake. Not “evil”.

I once saw a giant "Who Is John Galt" sign in an Urban Outfitters. So... Could be worse?