21 grams of sugar in a 37 gram serving, so >56% sugar by weight
no wonder it's delicious 😆
this post was submitted on 05 Apr 2026
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I'm pretty sure they mix it up a bit...
No it's a new food trend, haven't you heard? It's called "deconstructed food", where they just throw the raw ingredients at you and leave it up to you to do the actual work. At the same time they sell it at a premium price brainwashing you into believing this is a new high end dining experience. /j
Deconstructed is a very popular way to do haute cuisine dishes. You have to do some of the work, and you only get a small fraction of what an entree would be, and you pay many times more. It's brilliant.
reduce the sugar and use coconut oil and mmmmm.
Do yourself a favour and try some real cocoa hazelnut butter from Quebec’s Allo Simonne or from Toronto’s Roasted Nut Company. Decadent, lightly sweet, and without the peculiar greasy texture from the palm oil.
I usually have Nutella in my Nutella jars, but you do you.
I absolutely get the point. That said, I prefer eating my pizza dough first, then cheese, then marinara sauce. Sometimes I go sauce first when I think no one’s looking. Drink it right outta the tub like a champ.
I'm actually not seeing anything especially surprising here. Does anyone eat a bite of it and not immediately know it's got a ton of fat and sugar in it?
There's a shocking number of people who see words like "hazelnuts" and think its healthy like plain hazelnuts.
It doesn't help that Nutella has been advertised as being "part of a healthy breakfast".
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I think the surprising part is that this guy got a jar that was seperated and layered. Mine just comes as one consistant spread.
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They sure tried advertising it as a health food in the USA 20-ish years ago when it was relatively new to the market—“simple, quality ingredients like hazelnuts, skim milk, and a hint of cocoa.” They were sued for deceptive advertising and had to pay millions of dollars.
But yeah, one bite or a look at the ingredients and nutrition label should be enough to warn anyone. The first ingredient is sugar and more than 50% of the food’s mass comes from added sugar.
It’s amazing that anyone was fooled by this marketing. It shows you the power of it I guess.
The first time I tried Nutella I immediately knew what it was: chocolate hazelnut cake frosting. The fact that people slather it on their toast every day seemed as absurd to me as eating cake frosting every day.
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Knowing it has sugar is one thing. Seeing the volume of sugar relative to the other ingredients is still a shock
Like, for solid food, 50% sugar is what's typically in sweets, that means 50g sugar in 100g food. 10% sugar (that means 10g sugar in 100g liquid) is what's in sweet drinks like soda.
The WHO recommends restricting your sugar intake to a maximum of 10% of your calories intake. So for solid food that would be 10g sugar per 100g food, assuming the rest of the food is calorie-rich. For liquids it would be virtually 0g sugar per 100g liquid as liquids contain essentially no other calorie source.
I guess I've seen so many of these things that I've stopped being surprised. This one was really popular for a long time.
That one can't be real. There's more sugar than could physically fit in the coke can. Like no liquid, just sugar, there's more than 12oz of sugar.
There’s 39 grams of sugar in a a coke can. Sugar is water soluble and 90% of the can is water that can absorb the 10% of sugar.
whoa, the Quoakka. I didn't fact check your comment but upvoted anyway. Hopefully you aren't wrong.
I hope I'm not wrong as well! I did my best research (I googled) and looked at the nutritional labels (100% 39g of sugar).
Yeah, even considering the angle, that seems off. I just did a search and plucked one of the first to come up; I wonder if that version has been messed with.
The sugar is liquidated dude, what are you talking about? 😳
The sugar and fat is why I eat it
I'm fat and sweet. Eat me!
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Good thing I don't just eat the stuff by itself right out of the jar and finish the whole thing in a single sitting.
Oh god who would do such a thing!?! Next you'd tell me some people would scrape their fingers all around the inside of the jar and lick them making sure they get every last remaining chocolate of that sweet sweet nector of the gods. And even stick their tongue inside, making out style with the jar, making sure no more chocolate taste left 🤤
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