this post was submitted on 05 Apr 2026
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Mildly Interesting
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It’s amazing that anyone was fooled by this marketing. It shows you the power of it I guess.
The first time I tried Nutella I immediately knew what it was: chocolate hazelnut cake frosting. The fact that people slather it on their toast every day seemed as absurd to me as eating cake frosting every day.
North America has long had sweet treats as breakfast or early morning food so I'm surprised you're surprised.
Things like Danish, donuts, pop tarts, toaster strudel, breakfast cereal... Etc etc
Hold up the Dutch straight up put chocolate sprinkles onto buttered toast and you're coming at exclusively at the US? And Danish were named after somewhere. Strudel... that sounds awfully germanic... I think Europe is gaslighting us. Also I've had European milk chocolate, holy shit.
Sure but not a chocolate cake. Putting Nutella on a piece of bread is basically having a piece of chocolate cake for breakfast.
I mean we have a cereal that’s openly marketed as just a box full of mini chocolate chip cookies
Everyone knows those cereals are for kids and only as a special treat, not an every day thing.
If someone wants to have banana Nutella crepes for breakfast once a month I don’t think that’s a big deal. But having toast with Nutella every day (or cookie cereal) is not a normal thing to do.
Umm lots and lots of kids, and some adults, have that kind of cereal for breakfast most mornings