this post was submitted on 26 Feb 2026
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The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.

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[–] criss_cross@lemmy.world 3 points 23 minutes ago

“Im sorry Sylvia we’re going to have to let you go. You didn’t say ‘thank you’ enough.

It says here you were obsessed with someone named ‘Hank Ewe’. Absolutely deplorable. “

[–] binarytobis@lemmy.world 20 points 1 hour ago

I went to Wendy’s the other day, and they have this automatic pre-recorded English-fluent woman cheerfully ask for your order. While an actual person didn’t indicate that they were ready, I know they won’t do a second intro message either way, so I started to order. A heavy spanish accent comes over the speaker “Fucking wait, god.” My only thought was “Fair enough” and I waited.

Whoever implements these systems is crazy. We don’t pay people enough to be policed that heavily.

[–] ch00f@lemmy.world 1 points 4 minutes ago* (last edited 3 minutes ago)

I used to work for a consultancy that tried to bill themselves as experts in VR/AR. This is back in 2017 or so. We helped a client make a 3D tracking system with VR/AR applications, and this client let us kind of run with it.

Anyway, I was sort of head of this AR/VR thing, and we were always desperate for free advertising, so I somehow got pulled to provide my thoughts on the impact of VR/AR on the grocery store industry for an article in "The Grocer" or some other industry mag.

Leading up to the call, I was trying to think of what I'd say. My thoughts were on building out virtual grocery stores to test customer reactions before building them for real. Bring in some test subjects, see how they plan their route, how they react to different placements of goods. Track their eye movements to see if the new end-cap design is working. Time how long they spend in the store, etc. Are the aisles too narrow and claustrophobic. I got the idea from another client who was using VR to test out new detergent bottle concepts (apparently a one-off of a blow-molded bleach bottle is crazy expensive).

Well my consultancy had been purchased by a multinational conglomerate a year or so prior, so I got a phone call from some C-suite ass who wanted to brief me on what they wanted me to say to the magazine.

His idea was a service where you could have a store employee wear some kind of camera rig so the customer could sit at home in VR and pilot the employee around the store. This would essentially replace curbside pickup, but with the added benefit of "allowing the customer to pick which apple they want out of the bunch."

I resolved to ignore that advice, but the whole magazine thing ended up falling through anyway. I quit within the year.

[–] Eggyhead@lemmings.world 4 points 40 minutes ago

Is this why I can’t buy a steam machine?

[–] Chulk@lemmy.ml 25 points 2 hours ago (3 children)

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to:

  • "Unfortunately"
  • Words/phrases that imply uncertainty like "should"
  • Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept"
  • So-called sloppy words/phrases like "No problem" or "hold on just a sec"

Its fucking ridiculous. They pay some outside vendor for training and guidelines.

[–] binarytobis@lemmy.world 19 points 1 hour ago

As a customer, I would feel much more comfortable talking to someone who doesn’t sound like they have a gun to their head.

God dam, that's horrible. Unfortunately it's not my department but I should let you know your not alone, now hold on a sec while I transfer you to purgatory

I'm so glad I can mouth off to customers in my line of work, not that I abuse the privilege but sometimes a customer needs to be told they are a fucking idiot and they could of flooded or burnt the place down.

[–] elvith@feddit.org 3 points 2 hours ago

non-commitment like "I can't do that" or "that's against policy" or "that's not my dept"

Ok, I'm not a native English speaker but... I have the feeling that they don't know what non-commitment means. Unless it's commitment to fuck the customer, but then, why bother to offer a call center?

[–] melfie@lemy.lol 1 points 26 minutes ago

Went to Burger King, they spit on my onion rings

See, if they had AI back in Eminem’s day, this never would’ve happened.

[–] grimpy@lemmy.myserv.one 1 points 29 minutes ago

artificial authoritarianism in action!

[–] knightly@pawb.social 3 points 1 hour ago

Oh hey, that's almost exactly the kind of cyberpunk dystopia that I grew up reading fiction about:

https://marshallbrain.com/manna1

[–] SouthFresh@lemmy.world 1 points 44 minutes ago

You could make Burger King nearly infinitely better by PUTTING THE CHEESE ON THE BURGER TO MELT, YOU PRIMITIVES

[–] EndlessNightmare@reddthat.com 6 points 1 hour ago (2 children)
[–] WanderingThoughts@europe.pub 1 points 1 hour ago

It's the C-suite. They're so corporatized they can't differentiate between an over-the-top professional smile and somebody being genuinely helpful.

The capitalists running everything did

[–] bcgm3@lemmy.world 6 points 2 hours ago

Computer, how many R's in "thank you?"

This'll turn out great, for sure.

[–] felsiq@piefed.zip 78 points 4 hours ago (1 children)

Not like I was going to burger king anyway but this is a solid reason not to

[–] nondescripthandle@lemmy.dbzer0.com 26 points 4 hours ago (1 children)

I wish I could explain to companies how fucking awkward and horrible it feels to be on the receiving end of forced gratitude. Even if I liked the restaurant, I wouldn't be able to go if they did this.

I guess it's no surprise that rich people think the experience is still the same with or without the consent of the providing party.

[–] Wammityblam@lemmy.world 5 points 3 hours ago (1 children)

They don’t care. They only care about like go up.

They’re hoping to phase out human employees ASAP.

[–] WanderingThoughts@europe.pub 1 points 1 hour ago

Or to have someone to blame when the line goes down

[–] humanamerican@lemmy.zip 12 points 3 hours ago (1 children)

As if that were the reason people don't go to Burger King

[–] HertzDentalBar@lemmy.blahaj.zone 3 points 1 hour ago (1 children)

The last time I had BK that wasn't trash was at the Honolulu airport, that was October 2024 and I think I've stopped at BK once since and it was horrible. Not to mention Canadian sizes are much much smaller it seems. Like fuck I used to buy the chicken sandwichs and now they are like half the size and the chickens shit

[–] clif@lemmy.world 3 points 54 minutes ago

They're not supposed to put chicken shit on the sandwich unless you specifically request it.

[–] BigMacHole@sopuli.xyz 11 points 3 hours ago (1 children)

FORCING Minimum Wage workers to say Please and Thank You will ENSURE that their FOOD QUALITY will go UP while Prices go Affordable!

[–] baltakatei@sopuli.xyz 1 points 49 minutes ago

Cargo cult happiness.

[–] heiligerbimbam@lemmy.wtf 5 points 2 hours ago (1 children)

I regret choosing the red pill; this reality is getting worse and worse. Can I go back to the 90s Matrix?

[–] UnderpantsWeevil@lemmy.world 3 points 2 hours ago

Can I go back to the 90s Matrix?

I've g̵o̴t̴ ̷ s̴̗̺͕͝o̴̜͐̊̇m̷̨͍͍͠e̴̹̕ ̵̡̿ ę̷͕̣͂̆̅r̵̡̪̈͂́̄̔͠r̶͍̲̤̀̏͋͑í̵̹̼̮̩͈̰̊͌͂b̴̯̎̎̅̕ļ̶̘͓̍ē̶̥̺̥̓̉̈͆͘̚n̸͚̳͉̫̪̣͔̬̈́̀̄̉̂̊͆̾̍̀͝ę̴͚͔̺̮̤̺̰͈̖̉̀̃̄̏̾͛ŵ̶̪͓͓͇̥̮̠̩̼̙̻̰͠s̸̼͖̬̦̟̝͊́̓́ ̷̡̨̢̫̖͔͚̻͙̩̈́̆͛̾̿̓̏͑̀̊̈ ̵̺̹͙̼̮̹͍̗̱͇̪͈͑͛̅͜͜f̶̣͊͂̾̾̈͝ǫ̶̛͇̥̖͓̦̳͇̩͙̩͑̇̾̇͊̋͌̇̍̃̏̈́͛̕ͅr̶͚͇̄ͅ ̴̌̋̓̄͊͂͋̈̀̇͐̀͘̕ ̷̡̨̖̺̫͈̪̫̲̩̘͉͚̗̳̖̜̗̣̭̩̩͕̙̯̦͔̟̠̝̣͎̝͍͇̝̅ͅỳ̷̨̛̛̤̹̖̞̙̺̮͇̳̙̤̟̘̦̙̃̄́̄̂̃̊̂̈́̿͛̇̍̀̌̍̎̊͑͗̆̔͘̚̕̕͝ͅơ̴̢̛͇͓̗͍͙̮̲̣̳͖͉͕̳̹̤̩̜̥͔̲̘̩̳̱̩͙̹̝̾͋͐̿͋̀͗̏̀͂͊͗̋̽͐̀̕͜͜͝ǔ̵̡͚͎̗͈̞̱͖̖͎̬̱̜̲͖͈̳̼̥͎́̊̊͐̀͑̈̀̍̂͋͐͆͒̚̕͘͘ͅ.̵̨̨̢̢̨͍̦̻̼̖̩̮̱̣̭̲̼͈̱̭̭͇̺͈̠̲̬̭͍͎̝̮͕̳͕͙̳̺͔̗̪̖̳̙̯͖̥̈́̿͌̌͊̽̈́̈́͛͋̏́̉̊͂̑̄͂̄̈̌͐͆̍̐͒̿̂͘͜͝͝ͅͅͅ

[–] canadian_commie@lemmy.world 40 points 4 hours ago (1 children)

This is the worst timeline. 1984 was a warning not an instruction manual.

[–] Canconda@lemmy.ca 17 points 4 hours ago (1 children)

And Idiocracy was a comedy not a documentary

[–] Gsus4@mander.xyz 12 points 3 hours ago (2 children)
[–] Archer@lemmy.world 2 points 1 hour ago (1 children)

If only we lived in a world where the President of the United States went and recruited the smartest person in the world to solve the most difficult problems

[–] Gsus4@mander.xyz 1 points 1 minute ago

In a way, that is what DOGE attempted to be...by people who don't understand what smart is supposed to mean...and ended up getting grifted, because that is what they all think it means.

[–] Canconda@lemmy.ca 4 points 3 hours ago

They really did us a disservice being fucking hilarious the whole time eh

[–] IWW4@lemmy.zip 4 points 2 hours ago

They cant keep staff as it is, so this?

[–] U7826391786239@lemmy.zip 24 points 4 hours ago (2 children)

why don't they focus on fixing their cold soggy fries and shit-tier "burgers" first

[–] officermike@lemmy.world 10 points 4 hours ago

Can't speak to the burgers as I only ever order chicken fries from BK, but I will argue that their French fries have a more forgiving edible temperature range than McD or Wendy's. Still wouldn't eat 'em room temperature.

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[–] ArgentRaven@lemmy.world 2 points 2 hours ago

Welcome to Burger King, I love you. Welcome to Burger King, I love you. Welcome to Burger King, I love you...

Yeah, I really don't care about the forced speech they do. Organic, natural speaking is way better than a script, and I don't require anyone at their job to say welcome, please, etc. It's a stupid solution in search of a problem.

Of course, I also don't eat at burger king or their rivals, so I doubt they care. Increase the quality, decrease the price. That's what would get me to go.

[–] supersquirrel@sopuli.xyz 13 points 4 hours ago
[–] Doomsider@lemmy.world 4 points 3 hours ago

Cool, so AI will be replacing the managers first.

[–] rc__buggy@sh.itjust.works 6 points 3 hours ago
[–] bjoern_tantau@swg-empire.de 8 points 4 hours ago

!aboringdystopia@lemmy.world

[–] Carmakazi@piefed.social 5 points 4 hours ago

IIRC Burger King was one of, if not the first companies to use computerized inventory/bookkeeping. And they used it to try and crack down on employees giving away extra food. It was a giant waste of money.

[–] titanicx@lemmy.zip 1 points 2 hours ago (4 children)

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms. 

[–] MnemonicBump@lemmy.dbzer0.com 2 points 1 hour ago (3 children)

The only think I know Chick-Fil-A for is funding conversion therapy camps and fascist politicians. That's enough for me to never step foot in one

[–] bilb@lemmy.ml 1 points 1 hour ago

People who know this but still go there are hogs.

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