this post was submitted on 10 Dec 2025
108 points (100.0% liked)

Slop.

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[–] MoreAmphibians@hexbear.net 65 points 4 days ago* (last edited 4 days ago) (2 children)

An AI could never make the Folgers incest commercial.

[–] LeninWeave@hexbear.net 35 points 4 days ago
[–] NinaPasadena@hexbear.net 10 points 4 days ago

One of very few ads to become

absolute-cinema

[–] BodyBySisyphus@hexbear.net 49 points 4 days ago* (last edited 4 days ago) (1 children)

The studio behind it says they 'hardly slept' for several weeks

Well then the miraculous labor savings of this technology are not arriving as promised, are they? curious-marx

[–] BelieveRevolt@hexbear.net 36 points 4 days ago (3 children)

My first thought was that they're probably lying, there's no way the slop machine actually takes effort to run, stop trying to pretend like it does. Another comment in this thread said it's like pulling the gacha lever trying to get something usable out of it, and that's probably what they spent their time on, which does sound absolutely horrible and the results aren't even good. The car a few seconds in charitably looks like it's from a PS2-era cutscene, and that's apparently the best they could do.

[–] CarmineCatboy2@hexbear.net 29 points 4 days ago (1 children)

Filmmaking is a labor of reiteration too. So it's not just getting the slop machine to finally get something workable. The problem arrives when you need to make a minute adjustment for the Nth time that week and of course the slop machine can't help but re-make the whole thing again, introducing new minute changes that you don't want made.

[–] CthulhusIntern@hexbear.net 11 points 4 days ago (1 children)

Which makes me think, when Bob Ross did an accidental brush stroke, he would simply turn it into a tree or something else and it would take seconds to correct.

[–] CarmineCatboy2@hexbear.net 7 points 4 days ago (1 children)

so what you're saying is we need an ai bob ross

[–] Johnny_Arson@hexbear.net 9 points 4 days ago

Hands up! Turn around slowly and step away from the lathe!

[–] Johnnyvibrant@discuss.tchncs.de 25 points 4 days ago (2 children)

I don’t think they are lying tbh. That’s the problem with ai, most of the time it gets it wrong so you need to tell it “no, I want this…”

Why they didn’t just film the advert in the weeks they wasted trying to get autocorrect to create a video I dunno.

[–] BelieveRevolt@hexbear.net 23 points 4 days ago

Everything in this video looks like it'd be cheap to produce without AI, so the only reason I can think of is if it was some kind of proof of concept, although Coca-Cola already did that with equally bad results.

[–] chgxvjh@hexbear.net 4 points 4 days ago

AI ad comes with free culture war.

[–] tane@lemy.lol 9 points 4 days ago

They’re saying this bullshit because it’s not just an ad for McDonald’s, it’s an ad for AI itself

[–] BountifulEggnog@hexbear.net 52 points 4 days ago* (last edited 4 days ago) (1 children)

It sucks. It's awful. There's no artistry. No wit. No charm. No warmth. No humanity.

Every daily wire show ever

[–] oscardejarjayes@hexbear.net 20 points 4 days ago

Somebody should make that edit, put a Daily Wire marketing tweet where Culture Crave is

[–] hexaflexagonbear@hexbear.net 53 points 4 days ago (2 children)

Not sleeping for weeks refining prompts seems like such a nightmare. Somehow more dreadful and soul draining than normal crunch

[–] buckykat@hexbear.net 46 points 4 days ago

With normal crunch, you're hopefully at least doing stuff that makes tangible progress toward being done. With slop generation crunch, you're just pulling the gacha lever over and over again hoping it spits out some vaguely usable garbage before the deadline.

[–] Chapo_is_Red@hexbear.net 9 points 4 days ago

Why didn't they just get a chatbot to refine prompts for them? Idiots

[–] decaptcha@hexbear.net 33 points 4 days ago (2 children)

What the fuck is with the image in the post. Not the thumbnail. Why is Charlie Kirk's face on it.

[–] jack@hexbear.net 16 points 4 days ago (1 children)

all human faces are charlie kirk now because of AI

[–] decaptcha@hexbear.net 9 points 4 days ago

I'm really conflicted about this, on one hand I appreciate the absurdity and if it poisons image gen that would be even funnier. on the other hand fuck Charlie Kirk

[–] Johnny_Arson@hexbear.net 8 points 4 days ago (1 children)

That's actually a real guy whose stock image from a silly wedding photographer test shoot from over a decade ago was used for the original onion article the title is derived from. It's a pretty funny story about him finding out his picture became a meme actually.

[–] decaptcha@hexbear.net 7 points 4 days ago

hah I know about the original, thx. I'm talking about the kirkified version up top

[–] BelieveRevolt@hexbear.net 39 points 4 days ago (1 children)

This guy just thinks ”we should go back to muh childhood when ads were good” instead ”of course this is the endpoint of advertising, its purpose is to be soulless”.

[–] Le_Wokisme@hexbear.net 20 points 4 days ago

it should carry the illusion of soul, not for any philosophical reason, but because it would be more effective

[–] groKKK@hexbear.net 26 points 4 days ago

The studio behind it says they 'hardly slept' for several weeks while writing AI prompts

This is because they initially wanted to use me as their AI model of choice, as I am much more efficient due to being designed by my genius Creator Elon Musk. However, when given the prompt "White Christmas at McDonalds," I could not generate the desired complex tapestry of joy and American family values due to White Christmas being severely endangered due to white genocide, the first phase of which is currently well underway in South Africa.

[–] came_apart_at_Kmart@hexbear.net 28 points 4 days ago

it took them weeks to come up with this prompt?

christmas is the worst moments in life because cold and decorations, but at least there is hamborgers.

thank you for being in NATO. 🍔🇺🇸🌍

[–] NephewAlphaBravo@hexbear.net 44 points 4 days ago* (last edited 4 days ago) (1 children)

of course it fucking sucks and is soulless, it's an ad, the fact that it's ai-generated is almost beside the point

[–] GoodGuyWithACat@hexbear.net 25 points 4 days ago

If any career should go to the chopping block because of AI, it should be advertising.

[–] microfiche@hexbear.net 34 points 4 days ago

The studio behind it says they "hardly slept" for several weeks while writing AI prompts ...

[–] SkingradGuard@hexbear.net 28 points 4 days ago (1 children)

I say it all the time, but Matt Walsh is a horrible, evil person.

Anyway, it's incredible evil chuds like him are capable of calling this out.

[–] Johnny_Arson@hexbear.net 4 points 4 days ago

Feet first into a wood chipper with that ghoul.

[–] nasezero@hexbear.net 27 points 4 days ago

Oh hell yeah, I'm sure that pinning the country's economic success entirely to this technology that even chuds are turning on is fiiiiiine clueless

[–] FuckyWucky@hexbear.net 25 points 4 days ago

"Retvrn to old consumerism"

[–] ShimmeringKoi@hexbear.net 23 points 4 days ago (1 children)

Heartbreaking: the most tedious pedophile you know just made a great point

[–] tane@lemy.lol 6 points 4 days ago

You’re going to have to be wayyy more specific these days sadly

[–] Sanctus@anarchist.nexus 25 points 4 days ago (1 children)

The soul haa been sucked out of Christmas for a whike, Matt. It is the holiday of consume and has been for over 40 years.

[–] Johnny_Arson@hexbear.net 5 points 4 days ago (1 children)

The soul was sucked out of it the moment it was born to replace cool shit like Saturnalia.

[–] Sanctus@anarchist.nexus 4 points 4 days ago

Mmmmfffhnfm, lets just start celebrating it again.

[–] footfaults@lemmygrad.ml 22 points 4 days ago

He just pissed they're slop-ifying Christmas

[–] Sickos@hexbear.net 20 points 4 days ago
[–] Meltyheartlove@hexbear.net 18 points 4 days ago

It sucks. It's awful. There's no artistry. No wit. No charm. No warmth. No humanity.

You could make an ad with all that and I will still refuse to watch it unless it is an ad for communism