This is a most excellent place for technology news and articles.
So their not shutting down, just focusing on AI idiots until the bubble busts and then they will turn back to consumers.......
Rules of Acquisition #1,261-- Always fuck over the idiots in the market. And when you've taken all their money, go back to your base with inflated prices.
I just installed a 4TB nvme Crucial SSD in my new build solely to put games on.
I'm sure they will come crawling back to consumers after the AI bubble bursts.
Shits wild the same ram I bought over a year ago is 400% more for half the amount of GB.
For a second I thought Micron was an insult for Macron.
Damn...
Business don't care about consumers because nowadays business sell to other business
Nowadays? It's always been the case. It's far easier and less hassle to sell to or work for other businesses. I run an IT service company and I avoid residential work line the plague. It can sometimes make me more money, but over all it is horrible as opposed to work done for other companies.
Since nobody can afford memory, this means mainboards and cases will get cheaper, right?
Or... we could learn to code software so the average mouse driver doesn't require a gig of free RAM, 10 gigs of swap space, and 15 CPU cores?
Just a thought.
The mouse driver is already part of the OS in Window and Linux.
That shit you complain about is the Adverts Delivery & Private Data Capture application.
I believe that was implied
I agree, but how does this help me building an affordable gaming rig?
affordable gaming rig?
Those words don't usually come together...
Not anymore.
Translation, Micron is shutting down Crucial for short term shareholder value at the cost of a sustainable and proven long term brand and channel.
It’s not just for shareholder value, like a downsize or stock buyback would achieve. This will literally fill their coffers to the brim faster than staying in the consumer market. Also the consumer market won’t go away anytime soon and there are very few competitors to begin with. They can just return to the consumer market once the AI bubble has burst like nothing has changed. Only difference is they will have way more money in the bank than if they never left.
They will return to the market with a new brand once the bubble bursts.
Probably just the same brand, honestly?
News two years from now: "Crucial back in business"
Three years; why is no one buying our crucial ram , hopefully
Depends on how proud they are and if they'd want to retract their statements of going after AI instead of consumers or not.
I don't think there's any pride in it, they are just going after what is the most profitable at any given time.
That's exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it's been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven't sold the Crucial name to someone else first.
I can see both happening.
I'd say: We will see (thumbsup)
My 5-year-old mainboard only supports DDR4. I'm just looking to increase my RAM and have two free slots available. But even the prices of DDR4 sticks have increased 100%-200% compared to a year ago.
They are more affordable than DDR5 sticks to be sure but still crazy.
A decent chunk of that is due to DDR4 production shutting down. If you look to the past you can see that DDR3 prices rose a while after the introduction of DDR4 too. In fact it got more expensive than DDR4, before vanishing completely.
Another thing driving up prices is tariffs and trade restrictions - usually when the main players like Micron, SK Hynix, or Samsung want to stop selling certain chips (say, DRAM at a certain binned frequency), they sell to Chinese manufacturers who are willing to sell slightly lower quality NAND for a lower profit margin.
But that's not happening - the Chinese companies aren't buying up the machines like they used to, because a tariff could easily wipe out their margins. It's not worth the risk.
Add AI to that (not that many are using DDR4), and it makes a bad situation worse.
The AI aspect may get better soon, but the top two won't. I don't think you'll be able to get new DDR4 for a good price at any point going ahead. Your best bet is to buy used if you see a reasonable deal.
Good points. Looking at eBay, the sellers of used DDR4 seem to have caught on to the price increases and are asking for the same unpleasant prices. I guess the best time to buy more RAM was a year ago and the second best time for it is now.
I built a god rig in 2022, i bought the best 64gb ddr5 4-stick ram kit i could, an nvidia 4090, the best processor i could, and attached it to the best mobo i could.
I spent about 4800.
My pc is now worth about 6500.
This is some crazy ass shit. Never should a pc appreciate in value.
What the hell is going on?????
AI is really ruining fucking everything. The enviorment, entertainement, music, art, jobs, reality, freedom / privacy / rights.
No, corporate greed is ruining everything with AI.
Because you know if they built a super-AI that give them perfect instructions on how to build Earth into a paradise, but it would require they give up 1/4 of their wealth, they'd be reaching for the reset button before it finished printing them out...
The fact people are blaming the tech rather than the tech bros is a big part of why this keeps happening.
Its the decision of real people that make this situation suck.
Indeed.
I have a model running locally on my NAS that does image recognition for photos in my Immich app (think Google Photos, but private). It does a decent job and runs well on AMD integrated graphics on a Ryzen 5 3400G. I just search for [daughter's name], and there she is.
I use Firefox's translation feature (that also runs locally and can run on low end hardware).
My sister is blind and uses an AI assisted screen reader that works way better than what she was using before.
The issue isn't AI/machine learning in itself, it's this tech bro arms race. It's them manipulating models to push agendas. It's them shoehorning an LLM into every fucking Google query. It's them telling companies they can fire all their staff and rely on LLMs.
