this post was submitted on 03 Dec 2025
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Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead (www.theverge.com)
submitted 1 day ago by tonytins@pawb.social to c/technology@lemmy.world
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[–] Appoxo@lemmy.dbzer0.com 38 points 1 day ago (1 children)

They will return to the market with a new brand once the bubble bursts.

[–] tiramichu@sh.itjust.works 11 points 1 day ago* (last edited 1 day ago) (2 children)

Probably just the same brand, honestly?

News two years from now: "Crucial back in business"

[–] TwoDogsFighting@lemmy.ml 7 points 23 hours ago* (last edited 23 hours ago)

Three years; why is no one buying our crucial ram , hopefully

[–] Appoxo@lemmy.dbzer0.com 1 points 23 hours ago (1 children)

Depends on how proud they are and if they'd want to retract their statements of going after AI instead of consumers or not.

[–] tiramichu@sh.itjust.works 8 points 23 hours ago* (last edited 22 hours ago) (2 children)

I don't think there's any pride in it, they are just going after what is the most profitable at any given time.

That's exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it's been tarred a bit) then recognised will be the winning and more profitable option.

That is, if they haven't sold the Crucial name to someone else first.

[–] SabinStargem@lemmy.today 2 points 8 hours ago* (last edited 8 hours ago)

China's CXMT might go for it. Apparently they are rolling out DDR5 8000+ memory, two or three years from now. They can rebrand as Crucial for the western market, thus using familiarity to push their product.

"Crucial's Xtreme Memory Technology will push your Steam Machine beyond the limits, dddduuuuude!" 🤘

[–] Appoxo@lemmy.dbzer0.com 2 points 22 hours ago

I can see both happening.
I'd say: We will see (thumbsup)