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You can storyboard ideas/set pieces with no idea how to get there. Get them written down somewhere with some extra cool details. I can guarantee now you have that list that you will see a cool option stick one of them in now and then.
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your players don't have to defeat every encounter, letting your players lose (without killing them!) can be really fun. It gives them someone to hate, let's you evolve a story and makes your players think more.
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embrace chaos! My players love throwing charged dust of dryness capsules at things, definitely makes fights more dynamic!
Disclaimer: I can't run a campaign without an adventure to follow. The above are really helping me go beyond the adventures as written.