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TL;DR:

Pilot Project Conclusion: The Swiss Federal Chancellery’s Mastodon instance pilot project, launched in September 2023, has ended as the conditions for continuation were not met.

Low Engagement: The six official accounts on Mastodon had around 3500 followers in total, with low engagement rates compared to other platforms like X and Instagram.

User Decline: The number of active Mastodon users globally is decreasing, contributing to the decision to end the project.

Closure: The social.admin.ch instance will be closed at the end of the month.

Article translated in English :

Confederation closes its Mastodon instance

Bern, 25.09.2024 - Since September 2023, the Federal Chancellery has been operating a Mastodon instance for the federal administration. The pilot project, limited to one year, ends today as the conditions for its continuation have not been met.

As part of their statutory information mandate, the Federal Council and the federal administration have also been communicating on social media for many years and are constantly examining whether platforms not used until now are eligible.

In September 2023, the Conference of Federal Information Services decided to launch a pilot project on the decentralised Mastodon platform. The Federal Chancellery then opened the social.admin.ch instance, on which members of the Federal Council and departments could manage official accounts. The pilot project was limited to one year.

Mastodon has useful features for government communication. Thanks to its decentralised organisation, the platform is not subject to the control of a single company or to any state censorship. Its source code is open, it complies with data protection and is not driven by algorithms.

Too few active users

On the social.admin.ch instance, three departments managed five accounts, and the Federal Chancellery managed one account for the entire Federal Council. The six accounts of the Confederation had around 3,500 subscribers in total.

On platforms such as X or Instagram, the Federal Council and the Federal Administration reach many more subscribers with comparable accounts. In addition, the contributions of the Mastodon accounts of the Federal Council and the Federal Administration have rather low engagement rates (likes, shares, comments). Finally, the number of active users of Mastodon worldwide is once again falling.

The Conference of Information Services of the Confederation therefore considers that the conditions for continuing the pilot project have not been met, and activities on the Mastodon accounts of the Federal Council and the federal administration are suspended as of today. The social.admin.ch instance will be closed at the end of the month.

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[-] helenslunch@feddit.nl 4 points 1 day ago* (last edited 1 day ago)

I wish they were wrong, but they aren't. The top posts on any given day on Mastodon get ~100 interactions and a handful of comments. The number of active users on Masto has declined by ~35% in the last year alone. Not to mention Mastodon has way too many things that make it difficult to use and understand outside of federation.

I take solace in the fact that Zuck actually almost certainly reads my comments giving him shit about his AR/VR trash.

[-] DarkDarkHouse@lemmy.sdf.org 238 points 2 days ago

"We've also closed the wheelchair ramps as the stairs are more popular."

Sometimes avoiding corporatism or maintaining your privacy feels like an accessibility issue (I'm looking at you, open source projects who direct their community to Discord).

[-] cabbage@piefed.social 85 points 2 days ago

It's accessibility, and it's also sovereignty.

Another way of rephrasing this decision is "we have decided to stop publishing information on our official website, as we receive more interaction on X". Which is pretty questionable.

As a disabled person I don’t think that’s a fair comparison to use.

People on mastodon have a choice, it’s an awful choice which comes with privacy and contributing to corporate trash, being advertised at non-stop compromises, which in my opinion no one should have to make.

But you can still see it. Disabled people just straight up can’t use the stairs. It’s not that it’s a shit compromise for us. It’s that we are physically unable too.

[-] SkyNTP@lemmy.ml 17 points 2 days ago

I dunno. You could throw yourself down the stairs. It's an awful choice, but you could still do it...

The point is, a choice with all kinds of negative consequences to it isn't really a choice.

[-] FundMECFSResearch@lemmy.blahaj.zone 12 points 2 days ago* (last edited 2 days ago)

I can’t throw myself up the stairs. Go in g down isn’t the problem, I could scooch down on my bum. (but then I would need someone to carry my wheelchair down).

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[-] oxomoxo@lemmy.world 9 points 2 days ago* (last edited 2 days ago)

The term “accessibility” is not the exclusive domain of the physically disabled. Accessibility affects all people across race, gender, class, age and disability.

That’s not the point I was making. Just that the wheelchair ramp comparison doesn’t work.

[-] unexposedhazard@discuss.tchncs.de 10 points 2 days ago

With these sites its actually not even a metaphor at all. Its a literal accessibility issue because closed sites like twitter and reddit dont allow open API access for apps building features for blind or deaf people.

Yes definitely for hard of hearing and hard of sight people it can be an accessibility issue. I’m mostly deaf myself.

But comparing the situation for abled people in the way it was above doesn’t really work.

[-] sleen@lemmy.zip 12 points 2 days ago

(I'm looking at you, open source projects who direct their community to Discord)

This is surprisingly very common. Even for stuff that prioritise privacy. The interesting part is why discord is kept under the covers by everyone - despite its security offences, and anti-user practices.

There isn't much talk about discord like there is about browsers. However, it might be just an undeveloped branch of the oss community.

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[-] JupiterRowland@sh.itjust.works 4 points 1 day ago

The six accounts of the Confederation had around 3,500 subscribers in total. Seriously, what did they expect?

As many followers as they've built up in the Birdcage? With maybe 1% of users altogether? In a much shorter timespan?

And by running the accounts as pure shoutboxes with no interaction with replies that could just as well be unmarked crossposter bots?

[-] onlinepersona@programming.dev 32 points 2 days ago

Decisions like these are why they can't move away from proprietary platforms. How much does it really cost to host and maintain this? A single employee could host a mastodon, peertube, and lemmy instance. The employee could also work full-time on one of the projects to address issues.

They also only had 6 accounts on the instance - out of how many politicians and bureaus?

Anyway... shame.

Anti Commercial-AI license

[-] lud@lemm.ee 5 points 2 days ago

The main cost is probably the extra workload put on their social media team having to publish to and interact with even more platforms.

While it's nice, I also don't think the government should spend time and money on a platform that people obviously don't use much.

[-] JupiterRowland@sh.itjust.works 3 points 1 day ago

The main cost is probably the extra workload put on their social media team having to publish to and interact with even more platforms.

They've yet to be caught actually interacting with someone. They've run the whole instance as nothing but a shoutbox.

[-] Omniraptor@lemm.ee 5 points 1 day ago* (last edited 1 day ago)

extra workload

I assume they'd use syndication software that could plug into mastodon as well as the proprietary networks. If they're already syndicating posts between twitter Facebook and Instagram one more network shouldn't be too much effort.

[-] DandomRude@lemmy.world 46 points 2 days ago* (last edited 2 days ago)

I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.

[-] dustyData@lemmy.world 26 points 2 days ago

They all fall for turning KPIs into goals. When KPI become targets, they stop being KPIs. They often forget that KPIs are supposed to be used for informing the evaluation of desired outcomes, they aren't outcomes on themselves. At most they could be activitie's outputs. There are also many more stats and information that can feed the evaluation of outcomes that aren't KPIs, and qualitative evaluations are most definitely a must.

[-] celsiustimeline@lemmy.dbzer0.com 20 points 2 days ago

The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase. People are actively looking for an alternative to Twitter, it's just that the vast majority of people have no idea that Mastodon, Lemmy, or the Fediverse on the whole exists. That's a double edged sword. Better content moderation with lower numbers, better social media infrastructure building becomes the norm with greater numbers.

[-] JupiterRowland@sh.itjust.works 9 points 1 day ago

The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase.

Um, nope.

George Takei is on Mastodon. I've yet to see masses of Trekkies piling into Mastodon.

Greta Thunberg is on Mastodon. There has never been a huge influx of FFF members. Or Zoomers, for that matter.

The Dutch government has its own instance. The Federal German government has its own instance. Doesn't lure anyone into the Fediverse.

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[-] ByteMe@lemmy.world 22 points 2 days ago

Maybe they should have done a better job talking about mastodon

[-] Jake_Farm@sopuli.xyz 72 points 2 days ago

Mastodon use in on a decline? What a shame. I personally dislike the format but then again I barely used Twitter.

[-] SuperFola@programming.dev 32 points 2 days ago

From what I saw it was actually rising. A lot of Brazilian signed up when X was banned in their country and all the indicators are going up it seems. I don’t know where they got their numbers, to me it feels like they needed an excuse to cut costs.

[-] Lost_My_Mind@lemmy.world 37 points 2 days ago

I saw mastodon had a slight bump when that happened, but 90% of them went to bluesky. They got like 3 3 million users in 2 days. Mastodon got like .......a few thousand?

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[-] Thann@lemmy.ml 10 points 2 days ago

9 out of 10 porn bots prefer X

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[-] match@pawb.social 42 points 2 days ago

imagine being a country and having to be obeisant to the terms of service and moderation choices of X or Instagram

[-] ryathal@sh.itjust.works 11 points 2 days ago

Countries will get what they want from X or Instagram either way, see Brazil.

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[-] kbal@fedia.io 18 points 2 days ago

It's still operating for now, right? Because if I look at random government pages in a browser that profile that doesn't block the social media widgets I can see links to facebook, twitter, instagram, whatsapp, youtube, and threema. There seems to be no mention anywhere that a mastodon server exists.

They're complaining about the low number of users. Did they bother to tell people that it exists?

[-] Yorick@sh.itjust.works 13 points 2 days ago

It's still on and will close at the end of the month. But yes I'm very annoyed that they didn't share much of the instance outside a small notification on the admin.ch website. But the goal of this whole pilot test is that if Mastodon became big within the year, they would already have an instance running with officials accounts. But instead I guess they will focus on Bluesky.

[-] Thann@lemmy.ml 13 points 2 days ago

Yeah.... If your government is so poorly implemented you can't even maintain a mastodon instance, you probably have bigger problems....

[-] todd_bonzalez@lemm.ee 24 points 2 days ago

Yeah, with that many users you need like $30/month on AWS...

The guy who set it up probably quit, and nobody knows how it works now.

[-] Camus@lemmy.ca 17 points 2 days ago
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this post was submitted on 26 Sep 2024
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