this post was submitted on 04 Oct 2026
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Chapotraphouse

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[–] Awoo@hexbear.net 18 points 2 days ago (1 children)

Holy shit how tf can you possibly use AI to do focus groups when the AI is not a locally trained model. It's trained on international inputs. It doesn't represent the British public it represents primarily a regurgitation of the language that is spoken to it but also I've seen it spit out shit that is culturally neither USian nor british even when speaking english to it.

[–] PotatoesFall@discuss.tchncs.de 7 points 2 days ago (1 children)

You could use the AI to analyze large datasets that contain natural language expressions of public opinion. Still has huge problems obviously, such as where even is that data from or how good is it, and the model will obviously make its own interpretation.

We've had NLTK and sentiment analysis for decades. You can just injest a bunch of local posts and get a pretty good idea of sentiment using some Python and Instagram/Twitter posts.

Absolutely not a replacement for focus groups, but I remember having to do something similar in college to come up with the questions for a hypothetical focus group.