this post was submitted on 21 Apr 2026
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They're putting an engineer in charge? So maybe their software will start to suck less.
Hardware* engineer. Background in robot arms. Molded as an apple exec overseeing airpods, mac, ipad, and watches.
I wouldn't assume that a chosen successor would take a radical new direction.
Yeah but he might be more interested in making things work WELL, rather than box-ticking lists of shiny new features that nobody asked for, like someone from Sales might do.
What doesn't work well in the Apple ecosystem?
Minecraft (or?)
He's a hardware guy at Apple. The company that once removed everything from their physical interface but one button. The company that created a proprietary screw shape and licensed the companion driver to prevent users or small time repair shops from fixing their phones. The company that removed the independent headphone jack and replaced it with a lightning to aux adapter (that you had to buy separately) that hogged the only charging port instead. The company that put a glass plate on the back of the phone so that you had two surfaces to shatter and leave sharp edges to cut your hand on. Yeah... I don't expect great things from him.
You know nothing about Ternus then, the guy responsible for the Neo, and the redesign of the mbp.
At a company like Apple, the department heads don't really make those types of decisions. Their job is to make sure the whims of the C-suite are fulfilled.
Usually good things happen when you have an actual subject matter expert running the show instead of a random MBA.
Being good at engineering and being good at running a company are different skills
They will finally realize John’s decade old vision to bring the butterfly keyboard to the foldable iPhone
shareholders still call the shots
“Getting rid” of Dye won’t hurt either…
Dye left months ago
Thank god. The media played it up as a tragedy for Apple but tbh thank goodness.
That guy belongs at Meta…