This is so backwards. I had to read this a few times to try to make sense of the memo. Apparently, the reasoning is that instead of telling employees that they didn't get a raise because of company-wide cuts, try to convince them that they just did a bad job?
That's stupid. That would obviously have the opposite effect of softening the disappointment. Whoever wrote this memo is an idiot who has no idea what employees do or what they think.