I can see a small silver lining here.

• Queer folx (at least on the Fediverse) are too smart to fall for it.
• Conservatives are dumb enough to get upset.

Public, profit-motivated veneers of support are at least not public displays of homophobia.

A society where 100% of its e.g. banking sector pretends to care about pride month should normalize gay lifestyles more than a society where that sector is openly hostile to them. If someone raises a kid who sees pride flags on every building, even if their parents suck those shallow displays may subconsciously still have a positive effect at the end of the day.

I’d rather have genuine support but the fake crap is at least better than hate?

I vote for not giving corporations shit for one of the few positive things they do. Honestly, I worry that this backlash against corporations supporting LGBTQ+ people is actually often being pushed by homophobes.

Maybe it's shallow and maybe it's not very long lasting, but at least it's public and positive.

Reminds me of a line from Festival Song by Jeff Rosenstock:

"We're not stupid people, but this financial depression
Has got everyone believing all that we can do is nothing
'Cause we organize through avenues they lace with advertisements
So the ones we try to rage against are still lining their pockets"

Happy marketing month everybody!

This is why I dodge some of the big city pride events.

Too many banks.

Even if it isn't altruism, it is a sign and people just freaked out over rainbows on beer cans.

I mean sure, you shouldn't think a company is your friend, but if they publicly declare support, I wouldn't attack them neither.

Some brands are doing the right thing by donating profits or featuring designers from the community.

https://www.out.com/gay-pride-parade/brands-pride-products-2024#rebelltitem6

You know you're being treated equally when you're being equally exploited under the law.

Stop bitching about being a valuable demographic. It's tiring.