this post was submitted on 19 Aug 2026
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Today I Learned

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Haven't bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.

Noticed a 'sale' on the name brand and got conned into buying them. They're now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.

If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They're now higher quality than the name brand.

The future is stupid.

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[–] bitjunkie@lemmy.world 13 points 1 day ago

Pillsbury Toaster Strudel has been the superior product in this space since the 90s.

[–] mycodesucks@lemmy.world 96 points 2 days ago (7 children)

As a US emigrant, every time I go back to the US the first thing I buy is Pop Tarts because it's the hardest thing to get outside the US, and is the thing I miss the most. And it's years between. And every time it's significantly worse than the last time. It's not just your imagination - the quality loss is not just noticeable but STAGGERING.

[–] SocialMediaRefugee@lemmy.world 10 points 2 days ago (3 children)

People in the UK are saying it about Cadbury too. :(

[–] Hueristic_Autistic@lemmy.world 7 points 2 days ago (1 children)

Kinder chocolate is still safe. Hershey's been dead since 2006. Kitkats died (for me) when they removed the foil barrier, sad moment for chocolate lovers everywhere.

Fortunately and unexpected Milano Cookies are really good and have replaced Kinder Buenos because they've gotten too sweet.

I think I've hit my mid 30's dark chocolate phase because dark chocolate is delicious.

[–] diablicja@lemmy.zip 11 points 2 days ago (1 children)

Just FYI, KitKats are Nestle, so you can give yourself a pat on the back for not buying them anymore. My sad chocolate moment was when I learned that After Eight is made by Nestle. It used to be my favourite treat. I haven't had one in 16 years. They probably don't taste the same anymore anyway.

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[–] Fmstrat@lemmy.world 5 points 2 days ago

It's also because they're shit. I loved them once, too. They were shit then, too. I just didn't realize how shit this shit was because of the sugar high. Every few years you just cone more to your senses. Shitty chemical sugar foods are worse than any drug.

[–] sartalon@lemmy.world 9 points 2 days ago (7 children)

That explains a lot. I used to live the raspberry ones so much and couldn't wait to share them with my two girls.

All I got was, "Dad, these suck."

So I tried one and was just baffled. It did suck. I chalked it up to my taste buds changing, but this makes much more sense.

Chocolate has gotten worse and worse too.

[–] mycodesucks@lemmy.world 8 points 2 days ago (2 children)

I'm fairly certain they stopped using actual ingredients and make all the flavors exclusively with artificial flavors now. Everything tastes like the same corn syrupy artificially flavored trash. The flavors used to actually be differentiated and taste like something besides sweetened chemical disaster.

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[–] JigglySackles@lemmy.world 8 points 1 day ago

Boring ass dystopia. They also made a "new" one that's has extra filling etc. It's basically the original but now they charge out the ass and give you half as many

[–] kyonshi@piefed.social 33 points 2 days ago (12 children)

European here: I only once got some imported ones in a shop here and tried them, and I was puzzled why people seem to be so fond of them. They tasted disgusting and artificial.

[–] Abyssian@lemmy.world 36 points 2 days ago

Disgusting and artificial is American, both our people and foods.

[–] hansolo@lemmy.today 4 points 1 day ago

It's a lot of childhood marketing associating things like cartoons and commercials for the product. Because they were expensive and sugary, parents would make them a special indigence.

As a child I used to love them when I could get them, then I had a real pastry with jam in the middle never went back. I was so upset about how much better a real part was and why we never have them, when they were basically the same price at the time. But we lived in the county, so an hour-long drive to get them every other day made no sense, either.

Maybe it's just me, but I ran through a lot of typical heavily marketed food items for kids when I was one, and always ended up hungry an hour later. Learned early on how much of that stuff was garbage.

[–] AnUnusualRelic@lemmy.world 5 points 2 days ago

I never tried them, but I once read their box in a US supermarket and I'm surprised that they could be made lower quality.

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[–] How_do_I_computah@lemmy.world 108 points 2 days ago (5 children)

I buy store brand everything now. It's ridiculous. Have you had a brand name Fig Newton lately? It's sawdust. Ridiculous.

[–] Abyssian@lemmy.world 47 points 2 days ago (8 children)

I have not but I might have made that mistake in the future. Thanks for the warning. It's so weird that off-brands for everything appeared as cheaper lower quality versions and then the world went to such shit they're now the higher quality version.

How are so many things now worse quality and higher priced than their own knock-offs? They should all be committing Sudoku in shame.

[–] cobysev@lemmy.world 30 points 2 days ago (1 children)

How are so many things now worse quality and higher priced than their own knock-offs?

They earned public trust and brand-recognition over many years. Then, once they became the de facto product, they started min-maxing their production. Smaller portions, cheaper ingredients, automating as much of the production line as possible to cut employees, reducing wages for "less work", etc. They're hoping no one would notice that the product you're buying isn't living up to the original standard.

If you're willing to pay the same price for cheaper production, then the company can literally make money without having to sell more product. They can show in their shareholder meetings that sales are going way up, even though consumer purchases may not have changed much at all. Heck, even if sales are going down, profits could still show an increase!

Then of course, there's "inflation," which they use to justify raising prices over time. Even though the product is worse than the original, you're now paying way more for it.

This is the endgame of capitalism. Maximize profits at the cost of consumers. When money is the primary focus of a business, quality of goods and services will always degrade over time.

[–] aramis87@fedia.io 4 points 2 days ago

You can read about The Thermocline of Trust, which I found interesting.

[–] brem@lemmy.world 20 points 2 days ago (3 children)

committing Sudoku in shame

The Pillsbury Doughboy has a bit of a belly, it might be difficult to disembowel himself with a math puzzle.

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[–] laranis@lemmy.zip 15 points 2 days ago

Discovered this about three weeks ago when I was home alone for a couple weeks and decided to indulge in some childhood favorites. I should have known better. They're wafer thin now and the filling is only in the middle 60% of the pastry. I was sad.

Spam is still the same quality, though, I'm happy to report.

[–] Mobiuthuselah@mander.xyz 18 points 2 days ago (3 children)

As a kid with three siblings, it was always a big deal when one kid ate all the marshmallows out of the Lucky Charms. At some point, Mom started buying Marshmallow Mateys. Came in a big bag instead of a box at a fraction of the price. I noticed then that the charm to lucky ratio was a lot higher. Many more marshmallows.

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[–] Zier@fedia.io 30 points 2 days ago (2 children)

Brand names mean nothing anymore. The 80's are over. Everything comes from a supplier and companies stamp their brand on it. Buy the things that are quality and ignore the brand, unless the brand has a reputation for being horrible.

[–] Nollij@sopuli.xyz 16 points 2 days ago (1 children)

That's not exactly true.

Yes, most of it is manufactured by a co-packer. And these co-packers also make similar products for other brands. But each one (usually) has their own recipe. Sometimes the differences are very minor, others can be drastic. Sometimes they have specialty ingredients (e.g. Himalayan sea salt instead of regular salt, or a partner brand). Sometimes the co-packer offers a standard recipe as a starter for the smaller brands.

Historically, the brand-name used a higher-quality recipe, worthy of the higher sale price. Generics would use something cheaper, comfortably taking the lower end of the market. Costco's Kirkland brand is famous for going a step higher than the major brand, which is very unusual for a house brand.

[–] thicksliceham@mander.xyz 10 points 2 days ago

Anecdotal, but it was true for the company I worked for. Used to make ten brands of sump hose - the only difference was the bag we put it in and which fittings were included. The material, molds, and specs never varied.

[–] Abyssian@lemmy.world 9 points 2 days ago

Yeah, the weird part being that the off-brands are now better quality than the name brands. When they suddenly drop in quality to match everything will taste like sawdust and tears.

[–] COASTER1921@lemmy.ml 5 points 1 day ago

Bakeries in the US (or at least DC) will often make actually good tasting pop tarts. The store bought ones are always too dry for me to enjoy regardless of brand. It's like eating cardboard.

[–] Fluffy_Ruffs@lemmy.world 31 points 2 days ago (2 children)

I don't know if it's nostalgia or if the recipe has changed but I feel Pop Tarts are worse than when I was a kid (late 80s / early 90s).

[–] CaptDust@sh.itjust.works 45 points 2 days ago (4 children)

Pop tarts are infinitely shittier than they were even 5 years ago, it's not just you. I bought one pack last year and never will again. They are trash crackers that feel like some bean counter went "yep still frosted on top, filling in the middle, good to go". Now they are trying to sell "super stuffed" variants too that still don't meet the old standards. Fuck poptarts.

Trash.

[–] pimento64@sopuli.xyz 19 points 2 days ago
[–] AmyAye@nord.pub 12 points 2 days ago (1 children)
[–] CaptDust@sh.itjust.works 16 points 2 days ago

The decline of an empire, visualized.

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[–] Abyssian@lemmy.world 25 points 2 days ago* (last edited 2 days ago) (1 children)

Late 40s here so same, it's definitely not nostalgia. I was a chonkey bastard so I'd get the s'mores ones once they came out and eat the crust ring on the outside then pull them open to gorge on the sweet s'mores innards.

There's so little filling now that both halves seem bare, and the things are so thin and brittle they crack into a dozen pieces in the attempt.

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[–] SocialMediaRefugee@lemmy.world 16 points 2 days ago (2 children)

They were based on real tarts originally. They've gotten so crappy you might as well go back to baking them yourself.

https://www.farmhouseonboone.com/homemade-pop-tarts/

[–] FatVegan@leminal.space 13 points 2 days ago

I once bought them in a "american sectuon" in a supermarket, because i kept seeing them on tv. I couldn't believe that people would actually eat sweet cardboard and like it.

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[–] SocialMediaRefugee@lemmy.world 13 points 2 days ago

Product death by a thousand cuts. Cut here, cut there...

[–] RememberTheApollo_@lemmy.world 9 points 2 days ago* (last edited 2 days ago)

If anyone’s interested, Bon Appétit had a “Gourmet Makes” or something where one of their chefs would recreate snacks like Oreos, Pop Tarts, and others. They look great. I tried a version of the oreos, mine were nowhere near as pretty, but the taste is so much better.

[–] underisk@lemmy.ml 10 points 2 days ago (2 children)

Every can of pringles I buy now is undercooked and the last can I bought they forgot to add salt to any of the chips. (No it wasn’t labeled as “reduced salt” or anything like that, I checked)

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[–] Malyca@lemmy.zip 10 points 2 days ago (1 children)

The equity firms will enshittify everything

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[–] W3dd1e@lemmy.zip 7 points 2 days ago

Yup. Whatever the generic store brand is 1000% better. I tried both recently too and Pop Tarts were disappointing.

They do have more flavor options but that’s really it.

[–] FlashMobOfOne@lemmy.world 8 points 2 days ago* (last edited 2 days ago)

Oh we know.

They are garbage.

[–] AA5B@lemmy.world 10 points 2 days ago

I’ll have to keep that in mind: I get a craving for pop tarts every 6 months ago. I never understood it because it’s so much worse than my memory and they are just not edible. I’d rather eat the box.

Next time I’ll have to see whether there is a generic

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