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They earned public trust and brand-recognition over many years. Then, once they became the de facto product, they started min-maxing their production. Smaller portions, cheaper ingredients, automating as much of the production line as possible to cut employees, reducing wages for "less work", etc. They're hoping no one would notice that the product you're buying isn't living up to the original standard.
If you're willing to pay the same price for cheaper production, then the company can literally make money without having to sell more product. They can show in their shareholder meetings that sales are going way up, even though consumer purchases may not have changed much at all. Heck, even if sales are going down, profits could still show an increase!
Then of course, there's "inflation," which they use to justify raising prices over time. Even though the product is worse than the original, you're now paying way more for it.
This is the endgame of capitalism. Maximize profits at the cost of consumers. When money is the primary focus of a business, quality of goods and services will always degrade over time.
You can read about The Thermocline of Trust, which I found interesting.