585
Imagine seeing ads…
this post was submitted on 26 Jun 2026
585 points (99.5% liked)
Technology
86362 readers
2921 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 3 years ago
MODERATORS
Imagine paying for ads...
This is one of those headlines for a problem I had no idea existed
Use to be a problem on TV too. The same type of laws regulate tv ads.
And they are still too loud
load more comments
(2 replies)
load more comments
(2 replies)
no thank you
load more comments
(3 replies)
Adblock and piracy is the only way.
Fuck Big Media
Now we just need to normalize audio between action sequences and normal conversation, that shit hella disproportionate a lot of the time.
I mean my audio system pulls the dialog into the center channel and puts everything else into the surround so it's easier to pick out.
I am shit at picking out a voice in a crowd, so that helps me immeasurably.
This should be a nice option, not a necessity. Sound mixing should be done correctly to adapt to the average stereo system with an average sound level by default. Then people who can afford a better setup and an individual house can opt for the mixing that fits their situation.
Not in the US, but I'd go even further and ban any ad mimicking an "alerting" kind of sound, especially starting with it.
Alarms, ringtones, even loud door knocking. Even worse, traffic sounds with car horns (rare, but some still do this shit somehow). I can't believe some of the ads I get are still legal, deliberately stressing you to get your attention shouldn't be.
Punish the brands that do it with boycotts, bad reviews and naming/shaming online. Call out the creative production and call them hacks. That must be why they're in advertising instead of making something someone would enjoy hearing.
🏴☠️
I worked on a crew that took lots of long interstate drives when "We Like to Party" by the Vengaboys was a big radio hit. Every time that goddamned horn blasted in that song when we were on the road, we all frantically looked around to see the big truck that was about to kill us only to realize it was just the stupid Vengabus.
Emergency sirens in radio ads (i.e. often played in the car) are the worst.
I can't understand how people use any platforms with ads. Any ads are bad, but audio/video ads are the worst. I refuse to use any platform that tries to hijack my attention like that.
legal, deliberately stressing you to get your attention shouldn't be.
I'm thinking of a couple of entire industries that could be banned or destroyed to help people's brains.
Excuse me, I am finally glad I'm in California for a reason besides the food
On one hand, this, on the other hand, y'all are trying to destroy the entire concept of property rights by putting government-snitch DRM in 3D printers. You've got some work to do to crawl out of that net negative.
load more comments
(1 replies)
You're taking a lot for granted then. Seek out some broader perspective
granny has the audio for her TV shows turned up because she can barely hear them. On the ad break the volume is insane 🙉
This was made illegal decades ago on network and cable television. About time it circled around to streaming.
one of the reasons i have captions on all the time. so i can keep the volume low enough during the program that the loud(er) advertisements don't knock me out of my chair... or interrupt my nap.
load more comments
(2 replies)
Louder commercials than TV have long been illegal, but they don't enforce it. I know someone however that used to call or email or whatever the station to complain when they did it and they would stop for at least a bit because of those laws that went mostly unenforced.
But the less cynical more hopeful generations before us had passed those common sense laws and enforced them at one point.
Yeah they had their chance. Audio streaming services have (mostly) managed to figure out licensing agreements so all music is on all platforms.
Video streaming services all created their own walled gardens with various levels of advertising. Paramount even offered an advertising free tier but would happily advertise their own shows before other shows (noticed specifically on Star Trek shows but I imagine other providers do it too).
In the end... Fuck them. I give up on trying to figure out streaming video with all its complications. Back to the seven seas to procure my own.
load more comments
(5 replies)
The socialist shithole strikes again! Capitalists love loud ads.
WHAT
I think if I experience this a number of times, I’ll stop watching that channel.
Hell yeah California. Suck it, Peacock.
https://en.wikipedia.org/wiki/ReplayGain - works fairly well for audio. I imagine some sort of mean average would be good enough for balancing a movie's loudness to the adverts.
Yeah, in the audio production world, it’s commonly referred to as a “compander”. A compressor for the loud parts, and an expander for the quiet parts. Commonly used in speaker phones for being able to pick up a large range of volumes, meeting rooms for remote meetings, plug-and-play ballroom mic systems, overhead announcement systems, etc… Basically anything that you want to set up once and then never worry about tuning. They can be a pain to properly dial in at first, but can be extremely useful.
Indeed this is an overly solved problem. Personally I prefer ReplayGain for music and some video-audio productions while compression is great for making voices clearer. Thinking about adverts, compression would likely be the winner for making it less jarring decibel wise.
load more comments
(3 replies)
FINALLY
W
Is this loud, or just boosted loudness?
Where I live it has been illegal to up the volume for publicity, but not to cram it so full of loudness the clipping cuts your hair.
I feel MAD Magazine was already lampooning loud ads in the 1960s.... plus ca change
Focusing on the real problems of our time
Didn't takeaway from anything else to do this. Grow up.
view more: next ›