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this post was submitted on 26 Jun 2026
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Technology
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Imagine seeing ads…
Imagine paying for ads...
This is one of those headlines for a problem I had no idea existed
Use to be a problem on TV too. The same type of laws regulate tv ads.
And they are still too loud
TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.
That's 10 decibels, it's twice as loud.
And that's just the hard cutoff.
While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up.
So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.
This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume.
TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable.
And watching ads to see ads (watching trailers on IMDb).
Sincerely. I refuse to comprehend some people.
no thank you
Me every year at super bowl time: ❔
I still don't get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they're bitching about how terrible the ads were.
I'm like... yeah... they are ads....
I mean, you kinda answered your own question there. They USED TO be entertaining.