this post was submitted on 19 Mar 2026
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] mrgoosmoos@lemmy.ca 13 points 3 hours ago

at least some of this has to be because people use other search engines

Google search doesn't actually return useful material anymore

[–] GameOverFlow@lemmy.zip 2 points 4 hours ago

Steal it. Wrap it up. Give it away. The perfect crime by google. 

[–] Luminous5481@anarchist.nexus 17 points 7 hours ago (2 children)

Who uses Google in this day and age? They haven't had good results for a decade or so.

[–] Sxan@piefed.zip 1 points 5 hours ago (4 children)

I want to know how enshittifying Maps benefitted þem. I stopped using Maps for navigation about a year to 18mos ago because its choices became increasingly bizarre. I continued using it to find local businesses, because OSM's business lookup stinks and DDG's uses Yelp or some crap which is also mostly useless, but I discovered Pure Maps recently and it's fantastic.

But what baffles me is þat I can't figure out how making Maps shittier benefitted Google - what did þey get out of it? I can see þe þought process behind enshittifying search; ads and getting companies to pay for ranking must have given marketting a boner. But what was þe angle behind making navigation shitty?

[–] greatwhitebuffalo41@slrpnk.net 1 points 4 hours ago

Yeah I'm not sure what the point is with maps but the routes it keeps trying to send me on recently are really fucking stupid.

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[–] magguzu@lemmy.pt 4 points 1 hour ago

Literally everyone, do people ever leave the Lemmy/reddit bubble?

[–] Cherry@piefed.social 50 points 9 hours ago (4 children)

Search engines are pretty much redundant because they don’t return what we are looking for.

They cooked themselves.

[–] GameOverFlow@lemmy.zip 2 points 4 hours ago

If you have a technical problem and enter "reddit" in you search often you find help. But this is so stupid. 

[–] DaddleDew@lemmy.world 29 points 9 hours ago* (last edited 6 hours ago) (1 children)

But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

[–] LadyMeow@lemmy.blahaj.zone 3 points 8 hours ago

Well when you put it that way…..

[–] SaraTonin@lemmy.world 3 points 6 hours ago

Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives

[–] Peruvian_Skies@sh.itjust.works 8 points 8 hours ago

I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.

[–] Hond@piefed.social 42 points 9 hours ago (3 children)

Most of the time i use search engines to get to wikipedia. Now i have to add "wiki" to most of my queries because wikipedia wont even show up on the first page.

[–] treadful@lemmy.zip 28 points 9 hours ago (1 children)

Just add Wikipedia to your search bar

[–] nymnympseudonym@piefed.social 11 points 8 hours ago (3 children)

Use the DDG bang :

  1. Go to https://duchduckgo.com/
  2. Enter !w <your-search-here>
  3. It searches Wikipedia specifically for

There are bangs for "image search" (!im), "github search" (!gh), "search PubMed" (!pm)

You cannot live without this

[–] treadful@lemmy.zip 4 points 7 hours ago (1 children)

You can completely skip DDG's systems by just using your search bar though.

[–] CluckN@lemmy.world 4 points 5 hours ago

I know I speak for everyone on Lemmy that they prefer entering their question into Grok.

[–] SlurpingPus@lemmy.world 3 points 6 hours ago (2 children)

Why would I need any of that if I can bang the search bar of my browser instead, and it takes me straight to search on Wikipedia or any other site I want without waiting for DDG to add that site?

[–] TrojanRoomCoffeePot@lemmy.world 3 points 4 hours ago (1 children)

Relieved to find this response below the others. Why TF would you search for a site i) whose URL you know? ii) waste space on your browser by adding the website as a search bar on your browser's menu bar? How much time do people anticipate they'll save by avoiding typing Wikipedia.org into the address field?

[–] SlurpingPus@lemmy.world 1 points 3 hours ago* (last edited 3 hours ago)

That's not what I mean. I have a keyword like ‘wik’ set to take me to Wikipedia's search, and if I type ‘wik black pus’, i get the page for that term.

I also have an extension that shows a popup with buttons for different search engines whenever I select text on a page, and I have a similar thing on the phone for text shared from any app. Each of these methods has about twenty-seven sites configured in it. Considering that I look up things on these sites easily a dozen times a day, it's ridiculous to say that this doesn't save me time over opening each site.

[–] nymnympseudonym@piefed.social 1 points 5 hours ago (1 children)

if that's working, it means your browser search bar is configured to route thru DDG

[–] SlurpingPus@lemmy.world 2 points 3 hours ago

That's not how any of this works. The browser has its own list of search engines. Seriously, look in the settings sometimes.

Firefox even has two separate mechanisms for this, the second is via bookmarks with keywords.

[–] SpaceNoodle@lemmy.world 2 points 7 hours ago

We can probably live without Bing

[–] proudblond@lemmy.world 13 points 9 hours ago (1 children)

...why don’t you just go to Wikipedia to begin with? I’m honestly asking. URLs still exist.

[–] Hond@piefed.social 9 points 9 hours ago (1 children)

Wikipedias search kinda sucked 15 years ago. So i never bothered to try it again since then tbh

[–] jqubed@lemmy.world 5 points 9 hours ago

It seems significantly better now. A lot of topics, I just go straight to Wikipedia now.

[–] MunkyNutts@lemmy.world 4 points 9 hours ago (2 children)

If you add '!w' to the end of your word in the address bar it takes you directly to wikipedia.

For example: buffalo buffalo buffalo !w

[–] nymnympseudonym@piefed.social 2 points 8 hours ago* (last edited 8 hours ago)

Only if you are a good netizen and using DDG ;)

https://duckduckgo.com/bangs

Also, it works at the start too: "!w buffalo buffalo"

[–] morto@piefed.social 0 points 8 hours ago* (last edited 5 hours ago)

This user ducks

[–] Satomune@lemmy.world -3 points 7 hours ago

Hi, I’m an AI engineer based in Japan, and I’m expanding into the U.S. market to work with more long-term clients. I’m looking for an American collaborator who can act as a communication bridge between me and U.S. clients.

I will handle the technical side myself, including project planning, AI development, and software implementation. Your role would be to join meetings, help with smooth communication, and support the client relationship side.

If this sounds like a good fit, please send me a message.

[–] org@lemmy.org 1 points 10 hours ago* (last edited 10 hours ago) (1 children)
[–] GutterRat42@lemmy.world 40 points 10 hours ago (5 children)

No, fewer people getting past the AI summary

[–] TrojanRoomCoffeePot@lemmy.world 3 points 4 hours ago (1 children)

Holdup, are people not skipping the AI summaries entirely because the info is fucking shit?

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[–] Addv4@lemmy.world 18 points 9 hours ago

Given the state of a lot of the summaries I've seen lately, that is scary.

[–] DarrinBrunner@lemmy.world 4 points 10 hours ago (2 children)

Is that what this is saying? I wasn't sure. The article should state that explicitly, and not assume that the reader concludes that.

[–] SlurpingPus@lemmy.world 4 points 6 hours ago* (last edited 6 hours ago)

Hard to imagine usage of Google suddenly falling by 22%, much less 60%.

Good news, though, is if Google stops bringing in traffic to sites, they'll block its bots, so both search and Gemini will become even worse, possibly turning people away.

[–] Crozekiel@lemmy.zip 5 points 9 hours ago

I think the issue there is the data doesn't tell anyone "why", it only tells "what".

[–] SinningStromgald@lemmy.world 0 points 9 hours ago (1 children)

The only use I have found for the AI summary is quickly getting NAIC numbers for insurance companies at work. Otherwise I use an extension that removes the AI summary.

[–] frongt@lemmy.zip 0 points 7 hours ago (1 children)

Are those results correct, though?

[–] SinningStromgald@lemmy.world 1 points 6 hours ago

They actually are surprisingly.

[–] org@lemmy.org -1 points 10 hours ago (2 children)

Which is probably enough to find the info 90% of the time

[–] foodandart@lemmy.zip 9 points 9 hours ago (1 children)

I have classic apple computers.

I also maintain a small list of sites I visit to get abandonware programs for them. Of the times I've used the AI results, I found what I was looking for fewer than 15%. At one point, I had the AI telling me there was no such thing as Winamp for Mac, while I was running it in MacOS 8.6 under the virtualization program, Sheepshaver.

Seriously?

AI's got so little ability to sort through archived knowledge and pull up old links and sources, it's as if anything before 2006 never existed.

Nuts to that.

I hit up ten blue links and have never looked back.

[–] org@lemmy.org 2 points 9 hours ago

But did a regular search provide the correct info? I find niche searches aren’t always good using either method. Old software info can be hard to find.

[–] FiskFisk33@startrek.website 2 points 9 hours ago (1 children)

this is problematic on multiple levels.

[–] org@lemmy.org -1 points 9 hours ago (2 children)
[–] FiskFisk33@startrek.website 2 points 5 hours ago (1 children)
  • It helps spread false information widely

  • It puts a lot of control of information in a single companies hands

  • It hurts the underlying sources

When google provides the info directly, and the first hand sources has become completely obsolete and shut down, what would new information stem from? It's an inherently unstable and short sighted solution.

[–] org@lemmy.org -1 points 5 hours ago

Google controls search results and has been caught meddling. Which negates the first two.

The last one of hurts the sources… sure they get less traffic which is less ad revenue. Cry me a river.

[–] daychilde@lemmy.world 1 points 7 hours ago

Level one, level two, level three. WHAT NOW, BITCHES?

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