this post was submitted on 19 Mar 2026
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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 16 hours ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Peruvian_Skies@sh.itjust.works 11 points 14 hours ago

I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.