this post was submitted on 19 Mar 2026
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Cherry@piefed.social 59 points 12 hours ago (4 children)

Search engines are pretty much redundant because they don’t return what we are looking for.

They cooked themselves.

[–] DaddleDew@lemmy.world 30 points 11 hours ago* (last edited 9 hours ago) (1 children)

But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

[–] LadyMeow@lemmy.blahaj.zone 4 points 11 hours ago

Well when you put it that way…..

[–] GameOverFlow@lemmy.zip 3 points 7 hours ago

If you have a technical problem and enter "reddit" in you search often you find help. But this is so stupid. 

[–] Peruvian_Skies@sh.itjust.works 11 points 11 hours ago

I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.

[–] SaraTonin@lemmy.world 4 points 9 hours ago

Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives