this post was submitted on 07 Feb 2026

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Budweiser is currently cheaper in Germany than in the United States* (lemmy.world)

submitted 3 weeks ago* (last edited 3 weeks ago) by hank_the_tank66@lemmy.world to c/mildlyinteresting@lemmy.world

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My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery's app.

I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.

*In the title was to acknowledge that Washington state is expensive and I'm sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.

**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.

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[–] apfelwoiSchoppen@lemmy.world 47 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Most beer is and always was. Though when in Germany you'd be a fucking fool to drink that swill vs nearly any other offering.

[–] hank_the_tank66@lemmy.world 4 points 3 weeks ago (3 children)

Agreed. I just usually assume the price to import and such would keep the price higher overseas.

Moreso pointing out that we are getting robbed on prices even for our domestic offerings

[–] thelardboy@lemmy.dbzer0.com 9 points 3 weeks ago (2 children)

I expect it's not an import, but produced under license somwhere in Europe. There's big brewing operations in UK and Croatia that makes it.

[–] HobbitFoot@thelemmy.club 5 points 3 weeks ago

Budweiser was bought by InBev, the same company that makes Stella Artois and Beck. That would give InBev the right to make Budweiser anywhere it owns a brewery.

[–] ceiphas@piefed.social 3 points 3 weeks ago

you know, maybe there are some breweries in germany, too... some that can sell the cleaning water of the brewing copper as bud light

[–] spankinspinach@sh.itjust.works 5 points 3 weeks ago

That or Budweiser doesn't get charged duties cuz it's just that bad, so the govt doesn't see it as a threat to domestically produced beer 😂

[–] ohulancutash@feddit.uk 2 points 3 weeks ago

This one is brewed in Germany at the same plant that makes Corona.

[–] homes@piefed.world 37 points 3 weeks ago (4 children)

It still tastes like shit over there, though

[–] Pixel_Jock_17@piefed.ca 16 points 3 weeks ago

That's why it's on sale

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[–] Treczoks@lemmy.world 25 points 3 weeks ago (3 children)

They have to make it dirt cheap because it has to compete with real beers here.

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[–] Typhoon@lemmy.ca 7 points 3 weeks ago

That's because the American economy is collapsing.

[–] swordgeek@lemmy.ca 7 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.

Cans are 355ml though, instead of the German 330ml.

EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be...

€0.75. Same as Germany.

[–] hank_the_tank66@lemmy.world 5 points 3 weeks ago

Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.

[–] x00z@lemmy.world 4 points 3 weeks ago

330ml would be €1.03 in your example.

Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.

[–] PatrickYaa@feddit.org 1 points 3 weeks ago (1 children)

I don't know how Canada does taxes in advertised peicing, but if you were looking up USA pricing, make sure to calculate the tax into it, because the advertised price in that german grocery is including taxes.

[–] usualsuspect191@lemmy.ca 2 points 3 weeks ago

In Alberta there's 5% GST added (not included in the advertised price)

[–] bhamlin@lemmy.world 6 points 3 weeks ago

Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.

[–] ohulancutash@feddit.uk 5 points 3 weeks ago (1 children)

Budweiser is just launching in Germany, so they have to price low to gain market share.

[–] njm1314@lemmy.world 11 points 3 weeks ago

Going to have to pay people to drink it in Germany I think if they actually want to market share.

[–] desmosthenes@lemmy.world 5 points 3 weeks ago (3 children)

does anyone drink it out there? the branding looks completely different as well lol

[–] anothermember@feddit.uk 5 points 3 weeks ago (1 children)

It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.

[–] ceiphas@piefed.social 3 points 3 weeks ago (1 children)

you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages...

[–] anothermember@feddit.uk 1 points 3 weeks ago

Well they can't in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.

[–] Pechente@feddit.org 5 points 3 weeks ago

Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.

[–] ohulancutash@feddit.uk 2 points 3 weeks ago

It has literally just entered the German market. But it failed twice before so…

[–] IWW4@lemmy.zip 4 points 3 weeks ago

It blows my mind that. Anyone would drink American beer flavored water in Germany..

[–] 9point6@lemmy.world 4 points 3 weeks ago

Surprised they can sell bud for even that price in Germany

[–] cabbage@piefed.social 3 points 3 weeks ago

Like making love in a canoe...

[–] FalschgeldFurkan@lemmy.world 2 points 3 weeks ago (2 children)

People who have tried this and are used to European beer - is it really that bad?

As a naive kid I was kind of a "USA fan", looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.

I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it's piss, and decided against it.

Makes me wonder why that stuff is so popular in the USA.

[–] ohulancutash@feddit.uk 3 points 3 weeks ago (1 children)

They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.

[–] FalschgeldFurkan@lemmy.world 1 points 3 weeks ago (1 children)

Interesting... makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn't seem very profitable to me

[–] ohulancutash@feddit.uk 1 points 3 weeks ago

They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.

[–] affenlehrer@feddit.org 2 points 3 weeks ago (2 children)

I'll try to find it and review it. The photo doesn't really tell me which supermarket it is.

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[–] Amuletta@lemmy.ca 2 points 3 weeks ago* (last edited 3 weeks ago)

Does any German actually want to drink it?

Ducks and runs for cover

[–] rezzorix@lemmy.zip 2 points 3 weeks ago (2 children)

We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.

And in the US people get exploited at the supermarket cashier for almost everything anyway.

[–] mcforest@feddit.org 5 points 3 weeks ago (1 children)

Aren't those laws only for restaurants, bars and similar locations?

[–] rezzorix@lemmy.zip 7 points 3 weeks ago (3 children)

Yes, the point was more of an example to show how cheap beer is in Germany.

0,5 Liter Oettinger Pils is available for 0,50 EUR.

[–] UpperBroccoli@lemmy.blahaj.zone 1 points 3 weeks ago

There is a cheap beer brand from Bremen ("Hemelinger") that's running with the slogan "Reicht doch" which could be translated as "good enough".

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[–] hank_the_tank66@lemmy.world 1 points 3 weeks ago

Leider echt stimmt

[–] Arcanoloth@lemmy.ml 1 points 3 weeks ago

It's not exactly one of the top brands (or even all that well known unless you grew up with the internet, tbh) over here, can't sell it for much when there are literally dozens of way more popular brand around :-P

[–] randombullet@programming.dev 1 points 3 weeks ago

Many grocery items are cheaper in Germany than in the US.

Of course that's skewed due to the USD vs EUR cost difference.

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