Somehow, I can tolerate "jpheg" much easier than the forsaken "jif."
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Jif is where it's at. Peanut butter and image format? Yes please
But Jif in Australia is a cleaning solution - can we have different pronunciations based on country?
No need, it's Gif. Heathens be damned.
The creators literally referenced this early on "choosy devs choose gif" like the jiff peanut butter commercial.
"Jif" is the original pronunciation. It is a pun, a play on the word "jif" short for "jiffy" meaning a short amount of time, as in "I'll send it to you in a gif". The newer pronunciation has become popular based on the fallacious reasoning that an acronym should be pronounced the same as its constituent words, which isn't a thing at all.
Language evolves, and both pronunciations are common enough to be considered acceptable. The only way to be wrong about how to pronounce the word is to claim one of the pronunciations is wrong.
Become popular? It's been popular roughly for the lifespan of the format. It's hardly language's fault the developer wanted to make an unfunny reference to a since forgotten peanut butter slogan.
On the other hand linguistics indicate a hard g sound with the construction of the word, constituent words aside. Plenty of four letter words starting with the gi combo have a hard g, including but not limited to gift which you may notice is very similarly constructed.
Whatever else the English language may throw at us, people appreciate consistency because we can make some sense of the world. A hard g is the consistent, predictable, sensible choice for the limited availability of those virtues English offers.
There exists other words that start with gi but use the soft g, gin for example. But regardless, the pronunciation of one word is not determined by the pronunciation of other unrelated words.
The approximately equal amount of upvotes and downvotes this comment received pretty much sums up the entire gif wars.
It's pronounced Gif, with a soft G as in Graphics.
I don't give a fuck what the idiot creator thinks it should be pronounced as, I'll die on this hill with my honor intact, surrounded by the corpses of everyone who thinks Jif is referring to anything but peanut butter.
You say soft g when you mean hard g. Hard g's include GOAT, game, dragon, and gangster. And gif.
Helen is wearing socks with sandals. Helen don't give a single phuck.
Why use C and K in socks when they are pronounced the same?
New spelling: Sokks
GIF is pronounced GIF not because the G stands for Graphical, but because it is its essence. It is what is calls out to be... Called.
And because it's not peanut butter.
And for the same reason, JPEG is pronounced JFEG not because the P stands for Photographic, but because that is the expression of its true essence.
I just didn't know it before today.
Justice for JΦEG!
Coming from the jif camp myself, Iβd just like to point out itβs jay-phej.

Gif is obviously pronounced like the g's in 'gorgeous'
Egregious!
Honestly have never understood the gif debate. Words sometimes have multiple pronunciations. They're both fine.
How dare you not pick a side. Your neutrality sickens me.
What makes a man turn neutral? Lust for gold? Power? Or were you just born with a heart full of neutrality?
Pick a side, you monster, you.
do I look like I know what a "JphEg" is?
I just want a picture of a got dang hot dog
GIF comes from the Old English word "gif," pronounced with a "y" sound.
So it's yif.
Git is now pronounced Jit.
JIT, as in the compiler architecture, is now pronounced Git.
If you have to spell it wrong to show how you pronounce it that should be a sighn
Guys.. guys... can we all just agree that it's pronounced gif and not gif?
Helen wears socks and sandals, and has divergent opinions. Helen needs to disappear in a landfill. Dispatching a team.
All of this could be solved if English weren't a shit language with incoherent phonemes.
All this could be solved if people would accept that English changes over time and if defined by usage and understanding.
If people easily understand what I mean when I say gif then I have pronounced it correctly. Same as if people understand what I mean if I use "literally" to mean "figuratively" or spell "island" with an 's' despite it having no Latin roots.
We should just go ahead and pronounce all acronyms the way their unabbreviated formsβ first syllable letters are said. Just ignore we treat individual letters differently than the words they came from.
The CIA should sound like βsee yaβ Department of Transportation βDuhtβ Internal Revenue Service βearsβ
Etc.
CIA is an initialism, not an acronym, since you pronounce each letter individually.
What you sir are suggesting is a complete erasure of initialisms, and I will not stand for it.
Next youβre telling me that LMFAO is called "ellem eff ayo" and not "le mfaaoβ
I love how much absolute war is going on in this thread π€£
I just want to point out that Lin-Manuel Miranda has been advocating for peace between the hard and soft G clans for more than a decade.

