What's interesting to me is just how quickly companies are doing a 180 on these AI "investments". You see companies dumping millions into AI projects only to abandon them after like 6 months. You'd think with such large amounts of money on the line there would be some degree of sunk cost fallacy encouraging them to ride things out for longer, but no. When these AI initiatives fail, they fail so spectacularly and so unambiguously that companies pull out fast — faster than corporate inertia usually allows.
The only exceptions seem to be the multi-billion dollar enterprises like Microsoft that can afford to burn money and/or that have shovels to sell to other corps in the brief moment before they crash out.