this post was submitted on 07 Dec 2025
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cross-posted from: https://lemmy.zip/post/54484549

A New York subway rider has accused a woman of breaking his Meta smart glasses. She was later hailed as a hero.

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[–] Awoo@hexbear.net 90 points 2 months ago* (last edited 2 months ago) (3 children)

This is "negative marketing" and I would bet money on it being staged. Everything about the way it's filmed and cut screams staged.

The most obvious part is that this dude is laughing and smiling about his five hundred dollar glasses being broken. Come the fuck on this is not natural behaviour, he stands there neatly for the vertical shot by a third party, there's no confrontation, there's no altercation, the rest of the people on the carriage are bewildered rather than behaving like they just saw something go down. Then it cuts to a first person shot of him holding the camera off the train. Fake. Staged for negative marketing.

[–] Aggravationstation@feddit.uk 32 points 2 months ago* (last edited 2 months ago) (1 children)

I think you're absolutely right. They're counting on this becoming a trend. They know that this kind of tech is viewed as being for obnoxious dickheads. So they're leaning into it, encouraging dickheads to buy them and be obnoxious whilst using them in the hopes that they too can piss somebody off enough to create a viral video. Then the news reports follow. The fact that these things are being discussed in the news will encourage even more dickheads to buy them, including dickhead influencers trying to get exposure. Then fans of those influencers (also dickheads) will buy them and eventually they'll become normalised.

[–] Carcharodonna@hexbear.net 22 points 2 months ago (2 children)

They know that this kind of tech is viewed as being for obnoxious dickheads. So they're leaning into it, encouraging dickheads to buy them and be obnoxious whilst using them in the hopes that they too can piss somebody off enough to create a viral video.

I’m not a marketing person but this sounds like a pretty awful strategy tbh.

[–] Aggravationstation@feddit.uk 25 points 2 months ago

Maybe, but this is Meta we're talking about. They've been using hate and division as a marketing tactic for most of the last two decades.

[–] doleo@lemmy.one 11 points 2 months ago

Yeah? It seems to work, though. Have you seen that orange guy the amerikkkans love?

[–] Monk3brain3@hexbear.net 26 points 2 months ago* (last edited 2 months ago) (2 children)

Reminds me of the chill guy meme. That shit was made up by the most boring striver corporate wage slaves. No chance it was organic.

Also, the only good chill guy meme

[–] DragonBallZinn@hexbear.net 10 points 2 months ago

God I always hated that meme. How the hell does someone draw a face so punchable?

[–] Caitycat@hexbear.net 2 points 2 months ago (1 children)

Chill guy was a shitpost made by a tumblr user that somehow breached the website barrier and ended up spreading worldwide. I genuinely dont get how this one post ended up getting spread so far.

[–] Monk3brain3@hexbear.net 1 points 2 months ago

I honestly think it was astroturfed. The internets dynamics are so artificial now.

[–] FreddiesLantern@leminal.space 12 points 2 months ago

Stupid, dumb rage-bait is per definition the current on brand strategy for Facebook if you’ve had the displeasure of getting it shoved in your face recently.

[–] GrouchyGrouse@hexbear.net 60 points 2 months ago

Even if it was locally stored I wouldn’t want you scanning my face on my commute. Let alone you feeding that to Facebook.

[–] LeninWeave@hexbear.net 49 points 2 months ago

Let a thousand minor Luigis bloom. luigi-dance

[–] Dort_Owl@hexbear.net 48 points 2 months ago (1 children)

Not all heroes wear capes...

[–] thefluffiest@feddit.nl 27 points 2 months ago

And no hero ever wears Meta smart glasses

[–] vegeta1@hexbear.net 28 points 2 months ago

This shit is a stalker's dream

[–] KnilAdlez@hexbear.net 27 points 2 months ago

“I was making a funny noise people were honestly crying laughing at,” he claimed in the caption of a followup video.

He deserved so much worse

[–] coolusername@hexbear.net 27 points 2 months ago

cia glasses

[–] joaomarrom@hexbear.net 22 points 2 months ago

absolutely uncritical support to Subway Galadriel in her jihad against AI

[–] Johnny_Arson@hexbear.net 20 points 2 months ago

"I hope she called him a dork for wearing them before she broke them."

Me too buddy. Me too.

[–] EatPotatoes@hexbear.net 14 points 2 months ago

RIP to the buddy holly glasses.

[–] sexywheat@hexbear.net 8 points 2 months ago
[–] Sickos@hexbear.net 7 points 2 months ago
[–] blimthepixie@lemmy.dbzer0.com 6 points 2 months ago

He sounds like an annoying cunt