this post was submitted on 07 Dec 2025
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This is "negative marketing" and I would bet money on it being staged. Everything about the way it's filmed and cut screams staged.
The most obvious part is that this dude is laughing and smiling about his five hundred dollar glasses being broken. Come the fuck on this is not natural behaviour, he stands there neatly for the vertical shot by a third party, there's no confrontation, there's no altercation, the rest of the people on the carriage are bewildered rather than behaving like they just saw something go down. Then it cuts to a first person shot of him holding the camera off the train. Fake. Staged for negative marketing.
I think you're absolutely right. They're counting on this becoming a trend. They know that this kind of tech is viewed as being for obnoxious dickheads. So they're leaning into it, encouraging dickheads to buy them and be obnoxious whilst using them in the hopes that they too can piss somebody off enough to create a viral video. Then the news reports follow. The fact that these things are being discussed in the news will encourage even more dickheads to buy them, including dickhead influencers trying to get exposure. Then fans of those influencers (also dickheads) will buy them and eventually they'll become normalised.
I’m not a marketing person but this sounds like a pretty awful strategy tbh.
Maybe, but this is Meta we're talking about. They've been using hate and division as a marketing tactic for most of the last two decades.
Yeah? It seems to work, though. Have you seen that orange guy the amerikkkans love?
Reminds me of the chill guy meme. That shit was made up by the most boring striver corporate wage slaves. No chance it was organic.
Also, the only good chill guy meme
Chill guy was a shitpost made by a tumblr user that somehow breached the website barrier and ended up spreading worldwide. I genuinely dont get how this one post ended up getting spread so far.
I honestly think it was astroturfed. The internets dynamics are so artificial now.
God I always hated that meme. How the hell does someone draw a face so punchable?
Stupid, dumb rage-bait is per definition the current on brand strategy for Facebook if you’ve had the displeasure of getting it shoved in your face recently.