The campaign, “Gaming Division,” features SonicFox, as well as several other notable gamers in the community, such as Scarlett, Billy Mitchell, and TenZ. The collaboration, which attempts to blur the lines between sport, gaming, and streetwear, paints gamers as “heroes of a modern arena” who are “defined by precision, focus and creative energy.”
Nothing says modern gaming like Billy “MAME” Mitchell.
Billy Mitchell
the king of kong or a different one?
Well known for ~~cheating~~ legitimately obtaining Donkey Kong records and suing the shit out of anyone who suggests otherwise?
tbh I've come around on Billy since the Karl Jobst stuff
This is now, imagine when the vibe shifts back to woke. Boater pogroms incoming.
Are they still the best fighting game player in the world?
They gave up on Street Fighter so I'm inclined to say "definitely not" but they're pretty fuckin' good at what they do play.
Def in MK series, DragonBall fighter Z, and Skull girls. They are likely going to jump on the New Marvel Token which is from the same developers of Guilty Gear, DBFZ, Blazblue series.
Well. Here it is. The point where I’ve become old enough that I do not understand the youths and their pop culture. Like fully don’t get it.
Like I get Skibidi Toilet. But this? What is this?
Looks like a sonic fox? What's the confusion? Furries aren't anything new. And SonicFox is well known for things like Mortal Combat (I say as someone who has never paid any attention to competitive fighting games and didn't realize SonicFox was also a furry or NB).
My confusion is why this person has been chosen to represent sports sneakers.
SonicFox is pretty famous in the relatively large niche that is the fighting game community.
fighting game tournament winner
I am not seeing how this translates into sports sneakers.
It's "gaming related clothing" whatever the fuck that means
Okay see? THERE. That’s what I mean. What the fuck do sneakers have to do with gaming? What the fuck is the connection here?!
It's literally just cross-promotion to appeal to young men, it has no real connection
I should have known. Every time something seems confusing and stupid, it’s not the kids. It’s capitalism.
Some underpaid marketing intern did a bunch of spreadsheets and projections indicate that Nike can make more money if they advertise to gamers
Yeah okay. You got me there. I understand this.
If they aren't cowards, it means that the shoes will have RGB lighting.
Oh hell yeah I’m back on board now
This is older than skibidi toilet as a phenomenon. They're a person who plays video games well. It's not terribly complex.
I'm happy for SonicFox, I hope they get as much as they deserve.
The question remains: why do sports want my attention so bad? What's with all the anime, the Vtubers, the One Piece collabs, and SonicFox? Is it so that I gamble on sports books?
neat