Pop Culture

The campaign, “Gaming Division,” features SonicFox, as well as several other notable gamers in the community, such as Scarlett, Billy Mitchell, and TenZ. The collaboration, which attempts to blur the lines between sport, gaming, and streetwear, paints gamers as “heroes of a modern arena” who are “defined by precision, focus and creative energy.”

Nothing says modern gaming like Billy “MAME” Mitchell.