I would be more inclined to blame stupid consumers on this one.
this post was submitted on 11 Oct 2025
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The rebrand isn't because of stupidity it's because money. Like always.
Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices.
So it's not that the consumer is stupid, it's that marketing is desperate to find another way to explain that no one can afford $8 for a bag of shitty chips?
Utz is far superior in flavor and pricing. I buy a fair amount of snacks (I leave them by the front door with drinks for the delivery people), and I can buy a 60 ct. box of 1oz. chip bags for $15 or a 40 ct. of the same size from Lays for $25.
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The article seems much closer to a PepsiCo marketing piece than proper journalism.
Probably because it's based on this marketing piece: https://www.pepsico.com/our-stories/story/from-potato-to-chip-the-next-chapter-of-lays
How can people be that dumb. It is literally in the name: Potato Chips.
My guess is that when you see a stamp that says "Made with real potatoes" you just assume that they were waved at a potato at some point during manufacturing. :)
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I just always assume they're lying to me because they're allowed to. That's what happens when regulations go out the window, trust does too.
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Reminds me about the fact that a roughly equal proportion of the population does not know that peanuts, just like potatoes, grow underground.
Ok. But I would say not knowing potato chips are made of potato is slightly worse.
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I just had raw peanuts for the first time this week and the taste was intriguing. It really brings home how they are "legumes" when they taste more like peas than peanut butter.
In German language they are called ‘Erdnüsse’ (Ground Nuts), so it is more obvious where they grow.
But since the climate doesn't (yet) allow to grow them here, maybe many people don't know much about their origins either.
That's fun, reminds me of how French calls potatoes "apples of the earth" (pommes de terre.)
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That's a little more understandable. Peas grow on vines, so you'd expect peanuts to be somehow similar to peas. I guess they get their name because they're in pods like peas but without being told, how would someone guess they grow underground?
And cashews do grow on trees (they're technically a fruit) and are similar to peanuts. Would anyone guess that cashews are fruits?
They're legumes that grow underground and trigger nut allergies. They are the platypus of the plant world.
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This has to be an actual joke right?
This reminds me of ppl when they think chocolate milk comes from brown cows
This reminds me of ppl when they think chocolate milk comes from brown cows
Yeah that's just crazy.
Everyone knows chocolate milk comes from any cows that are fed large amounts of chocolate.
That seems very inefficient. Couldn't we skip the middle man (cow) and just put the chocolate directly into the milk?
That doesn't make any sense!
That's just crazy talk!
da fuq did people think they are?! 🤨
Guessing the question wasn't clear, since Lays is both the name of the original product (potato chips) and the brand (which without looking it up I would guess includes other types of chips such as corn). But results from a well-formulated survey would have less clickbait value, so the shock results get reported.
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Given how many yanks can't identify their own damned state on a map, and vote for republicans when they are guaranteeing that their lives will be made worse, I find this utterly unsurprising
I just don't understand how it is that chips and things like Doritos can possibly cost so much. It must be due to more and more consolidation and price-fixing.
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Is it just me or does it not literally say “potato chips” right on the bag? Been a long while since I had any Lay’s brand chips.
E: yes it does, on the bigger bags it’s on the front. Not sure about the smaller bags.
now I see why Americans need to specify when they're talking about "eye glasses", but don't Americans call them "potato chips" anyway?
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All I know is that I'm not paying $5 a bag for their stale chips.
Pepsico basically said on an investor call they will keep jacking up the price so long as people keep buying .
So here we are I guess.
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Lines up with the mouth breathing Trump voter stats.
This is off the top of my head so correct me if I'm wrong but this is basically what veggie straws got sued over in reverse.
Like yeah, potatoes are vegetables. You thought because some where green and orange that we were using shit like carrots and celery? Lmao, no. Read the ingredients homie. That's red dye and green dye on weird shaped potatoes chips 🤠
I don't think I've heard of a lawsuit over it, but the veggie snacks really are made of vegetable starch. Of course that doesn't make them healthy, but they're not just potato chips.
didn't know their chips were made out of potatoes
What in the actual fuck??
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Wait, which study was this? The page says it was from 2021. What was the question? What was the context? Who were polled and how? I am dubious.
I mean, unless the question was, "What are Lays potato chips made of," which answers itself so it wouldn't be used. But if the question was "What are Lays chips made of," I could see how someone might not answer potatoes. And who even asks that question in poll anyway? I feel like there's a universe of context collapse here.
I have 100% transitioned to store brand chips. Some are even better than the one they are ripping off, plus they don't cost 8 bucks a bag.
I thought they were literally made out of money these days, considering the prices last few years.
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No way, I don't believe it. They are absolutely at least 60% cardboard.
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The changes come as Health Secretary Robert F. Kennedy Jr. pushes companies to ditch artificial ingredients.
"Emphasize the potato part."
That reminds me of an ice cream ad.
kagis
I think this is it. If not, same timeframe and tone. February 1927:
https://i.ebayimg.com/00/s/MTYwMFgxMTYx/z/BHYAAOSwQDViMSNc/$_57.JPG?set_id=8800005007
A Pure Dairy Product
The ice cream you buy so conveniently today contains only pure dairy products and the same wholesome ingredients you would use yourself.
The more of it you give your boys and girls, the more real nourishment you are giving them, for ice cream is milk and cream, made into a delicious food that everyone likes. Milk's minerals, milk's carbohydrates and proteins, milk's vitamins so essential to life and healrh and growth
they are all in ice cream. Today ice cream is made in modern plants under official health regulations. The utmost cleanliness and purity is assured.
Look for this emblem! Through it, the Research Council of the Ice Cream Industry and its associate members assure you of pure and wholesome ice cream.
Ice Cream for Health
real potatoes
I imagine that this tactic implies that there is something else that they might be made from that's undesirable.
I remember a modem ad once from the 1990s for a modem -- probably 33.6kbps or so
that proudly stated, with an exclamation mark, that it also supported . Of course, so did all the competing modems...
I wonder, how many of those consumers are Americans 🤔
Friendly reminder for canucks that Miss Vickie's is Lays.
Ought to be in Not the Onion.
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