It isn't bro's fault that capitalism ruined the joy of the fall harvest activities. The store feels bereft of life and joy because it is. The pumpkin patch has been commodified because the farmers need to get every dollar they can to compete against the capital of larger farms.
Bro just wanted to partake in his local community and enjoy the changing seasons. Even if it's not as good, you'll make memories at the pumpkin patch.
The store is just a store.