Fuck AI

They also are represented by the same law firm who Amazon, musk and trader Joe's use who are suing to have the NLRB declared unconstitutional, attempting to remove a small, occasional road bump of worker accountability on the road to fascism.

Companies who are supposed to sell tents and canoe paddles, when they think workers are not important, when their entire model is based on outsourced production of cheaply produced, massively overpriced goods, also is the kind of org that doesn't know what isn't important.

Like AI slop for a retailer.

There isn’t an executive suite around that isn’t cheering for AI despite not one single fucking person knowing anything about it.

It’s such disgusting hype and idiocy. Largely because there isn’t any anti-AI media or organization. By default AI has media hegemony.

Roughly enough items isn't the latest crap since a couple years. Most modern versions use JEI

REI isn't who they hype themselves to be.

So now they probably want to use GenAI to create hype shots, fake reviews, review summaries, and "improve efficiencies" that are so far from their original mission you can't see it from there.

But REI is a LONG ways from being the co-op sort of place they used to pretend to be. Now they just resell cheaply manufactured trash.

Wel... Fuck REI

Why the fuck

I literally can't even imagine what REI thinks they need AI for

~~This almost certainly isn't REI, this is whatever recruiting company they use for hiring.~~

I misunderstood what I was looking at!

Eh, I could see it. Instead of taking pictures of each individual article of clothing for the website, have AI generate them.

"Columbia Sportswear Jacket in Blue"
"Columbia Sportswear Jacket in Red"
"Columbia Sportswear Jacket in Green"
"Columbia Sportswear Jacket in Orange"

Not much different from what retailers have been doing with Photoshop for years and years.