This is a most excellent place for technology news and articles.
Dark traffic?!?! LMAO. Can we start calling malicious ads dark advertising?
Advertisers do not have the right to demand my attention, or to brainwash me. I have every right to deny them and decide what to allow inside my head. This is war.
"We paid for the right to show you this!"
You paid for the opportunity not the right, but you didn't pay me, motherfucker -- and my price is everything you have or fuck off and die.
Edit: You know what? This is how I really feel about ads.
This is a consent issue, and I will not allow advertisers inside me. They hire psychologists in order to exploit humans' most vulnerable mental blind spots. They don't just brainwash us. They mindfuck the entire human species, and they do not recognize consent. We need to treat advertising as the collective mindr*pe that it is, otherwise they will never stop exploiting us, and we will never be able to build a bright future for humanity and this world. They are manipulating the trajectory of an entire species with zero regard to any future well-being. The butterfly effects are inconceivable. Our minds are sacred. The advertising industry is committing a crime against humanity that we have failed to recognize as such, because money is all that matters today. They must be stopped before Big Tech perfects brain-computer interfaces.
The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.
Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.
Beautifully worded 🙏
An adblocker on your devices is equivalent to putting a Britta filter on your water tap.
More necessary than that, really.
That entirely depends on the quality of your water.
Tangentially related but britta filters actually suck as far as I know; they're like the worst water filter for removing materials. Did a test myself with a fresh filter - 105 ppm tap to around 72 ppm vs 0 ppm for zero water pitchers and around 30ish for epic, it's been a bit so the numbers are rough for the britta and epic but I test my tap and ZW pitcher routinely.
The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.
I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.
Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.
depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.
I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"
also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.
What's frustrating to me is the idea that law makers and advertisers believe I don't have a right to alter data that comes onto things I own. And nobody chime in with the brain dead "☝️🤓 actually you don't own it." Because even if you wanna waste time with that stupid distraction, I own my computer. I built it from parts.
Controlling my perception is my right. If I wanna use things that block ads that's my right. PERIOD. I NEED TO BLOCK ADS BECAUSE OF MY DISABILITY.
You have that right at least in Europe. The nuance is that website provinding content can choose to not serve it to you. Or something like that but maybe more complexe.
Website: "You appear to be using an ad blocker." Me: "You appear to be correct."
Bottom line: if I'm forced to consume ads on a device belonging to me - I will rather throw it away!
The trade body called it “illegal circumvention technology”
Lol. Fuck off.
Once the data enters my network it's my fucking data and I can do with it what I please.
Likewise, I can prevent anything from even entering my network that I don't want on it.
Yeah. As if hacking into someone's mind is their right. Talk about entitlement...
If ad networks weren't the number 1 way to get malware installed on your machine, didn't slowly take over the dedicated space for the actual content of a website, or put pressure on the websites in question to only publish things inoffensive to the advertisers maybe adblockers wouldn't be such an issue.
If your site can't exist without being a cesspit of annoying and useless infomercials and a deployment mechanism for malicious code injection then your site should not exist.
Not too many people had an issue with static banner ads back in the day after all except greedy website operators and advertisers.
I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.
Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.
Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.
Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.
the big turning point I remember was a combo of popups and interstitial ads
Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit
But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post
Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).
The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened
I used to maintain a website for a bicycling club in my county that was great for getting people into biking, getting people out the house, making friends, and staying fit.
We had a banner ad along the top of the site for a local bicycle/bicycle repair shop that aided the club a lot and was very reasonable.
He got something out of it (publicity and a seal of approval towards the value/quality of his work), and we got something out of it (money to run the site, and a bit left over for things like puncture repair kits and the occasional celebratory drink after an arduous ride).
Nobody bats an eyelid to those ads. They are reasonable.
What we have now isn't that. What we have now is an insecure, malware-infested privacy nightmare that ruins webpages and stresses everybody out.
Use Firefox + uBlock origin for your own sanity. Don't let big tech make you feel guilty for not going along with their game.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
– Banksy
Maybe if they didn’t use very intrusive ads people would not install ad-blockers so much
Many websites put a video playing in later in top of the text, with another layer of ads and tiny space to read… the website would be unreadable without ad-blocks
Fuck yeah, advertiers are a cancer.
The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.
Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.
They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.
Ad BwOcKeRs ArE StEaLiNg FwOm Us!!!!
Meanwhile Google, Amazon, Facebook, and a billion AI web crawlers can hammer the fuck out of of your site and nobody cares.
I personally am not bothered at ALL by the banner video ads overlayed on top of another banner ad that opens a new tab when you try to close the banner video then another one opens covering the original banner then the page scrolls all the way back to the top and shows you an email list sign up, why would I be?
Advertising needs to become as socially acceptable as smoking.
It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.
Besides the miserable experience unchecked advertisements cause, it is simply not safe to allow those advertisements to load.
A few years ago (before SSDs were common) I noticed unusual hard disk activity when loading a popular link aggregation site. A bit of investigation turned up a Trojan on my system. After removing it and reloading that site, my PC was immediately reinfected. The site owner denied any responsibility and said it was the advertising company's fault.
The way the Internet operates now means no one is responsible for the content their site provides or the damage they cause. Imagine if restaurant owners were able to deny responsibility for the atmosphere in their restaurants or food poisonings they caused? IMO it's the same thing.
Advertisers and websites have created the "dark traffic" mentioned here by repeatedly poisoning the public and they deserve the massive loss of revenue their behavior has caused.
When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads
I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.
So this confirms that people have a negative reaction to ads, which every actual internet user knows in their bones already. This means they ALSO are not even doing their one job of persuading people to buy shit. Of course this won't lead to companies reducing investment for ad carrying or finding ways to make them more appealing, that costs money, instead they will use AI generators to produce WORSE ads and leverage their capital to have governments capitulate and force users to watch by banning blockers, probably VPNs too. Bill Hicks was the most correct about advertising, and remains undefeated.
Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception
News Media: "ADVERTISERS CAN'T DISTRIBUTE ADS BECAUSE OF YOUUUUUU"
g-good!
Only a billion. Need to quintuple that.
“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”
And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.
Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?
I feel like one thing doesn't get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.
Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.
