Here's an important bit from the actual journal article abstract
This lower literacy-greater receptivity link is not explained by differences in perceptions of AI’s capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI’s execution of tasks that seem to require uniquely human attributes.
It then goes on to say you should target ads for AI to people who don't know anytime about AI, since they'll see it as magical and buy in. Kinda gross, if you ask me.