The Ford boss, Jim Farley, said the decision to produce fewer electric cars in favour of hybrids “gives our customers maximum choice and plays to our strengths”.

how does producing fewer options result in more choice, let alone "maximum" choice?

i feel like corporations are just throwing around "customer choice" as a justification for literally everything they do, regardless of how much "choice" is actually involved--same bullshit as tax-funded vouchers for private jesus schools

You know what blows my mind? Ford actually made an inexpensive small truck, and they couldn't keep them in stock. It flew off the shelves so fast pre-orders were taking almost a year to produce.

They turn around and then make an almost 6 figure electric version of the f150, then wonder why they didn't sell.

Make an affordable electric vehicle, and you won't have a single problem selling them. It's not this fucking hard! Imagining how far the oil industry is up the asses of car manufacturers is a real scary thought.

Maybe stop making giant, fucking monstrosities of vehicles and focus on humanely-sized ones. I'd love to buy a Ford EV (my Fusion Hybrid has been a dream), but I do not want some grotesquely oversized monster truck or SUV (or their butt ugly crossover designs).

Every time I see one of those ridiculous bus-sized SUVs, I think of that scene from Borat where he asks the lady about it, she says it's so her baby has room, and he's like "must be huge baby!"

"My arm cannot reach the high shelf, so I will cut it off."

If they can't produce EVs profitably, Tesla and BYD will. They're destroying their future in the name of short term profits.

How do you get through a billion dollars before realising the product is not viable?

Oh no, no profit within a year. That’s like forever in corporate land.

That’s ridiculous. The Ioniq 5 is a hit seller and just got picked as Car and Driver car of the year, so there’s definitely demand for an SUV EV.

Ford has written off $1.9bn as it cancelled plans for simpler version in the US, opting to produce a version with both an ICE and batteries instead

It makes no sense

That's okay, car companies like Honda and Subaru already have one. Nobody needs a Ford.

Fuck Ford.

Guess I won't be buying a Ford. If they won't produce the cars I want I have to go elsewhere. Keeping my 1999 on the road is getting expensive, but I see no other option. (though my ebike covers about 90% of my needs, that last 10% isn't much so cheap is important)

'written off'

So they get a tax break for it?

citing the stiff competition from Chinese manufacturers.

Sounds like a sore loser answer haha

Did someone say stock buybacks?

Currently large electric vehicles make 0 sense

Make all passenger cars electric and work trucks ICE till the battery tech becomes suitable. Require licence to buy/drive big fuck you trucks and fine anyone who isn't using one for work.

I busted someone from a Ford distributor here in Australia talking shit on a Hyundai Facebook ad about EVs.

They're likely doing poorly because of the culture they've developed in their dealership network too

Unlike brands like Tesla, they're also not going all-in . They should start manufacturing batteries and other components for other applications

I'm just here to point out that a Ford Ranger today looks bigger than a F150 did a decade ago.

Good news, in my opinion, Lucid is beginning to produce all electric SUVs later this year. Im sure the price point would have been comparable to fords anyway. I do have hopes Lucid makes it in the market.