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Army’s $11 Million Deal With The Rock Backfires Spectacularly (www.thedailybeast.com)

submitted 1 month ago by jeffw@lemmy.world to c/news@lemmy.world

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https://12ft.io/https://www.thedailybeast.com/us-armys-dollar11-million-deal-with-the-rock-backfires-spectacularly?ref=home?ref=home

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[-] PugJesus@lemmy.world 112 points 1 month ago

The failed deal comes after the Army National Guard blew $88 million on a deal with NASCAR, that also yielded 20 recruits, according to USA Today.

I can't help but feel 88 million could possibly be used for other personnel retention efforts, which might help the fact that every veteran, positive or negative about the US, will tell you the same goddamn thing - don't join, because the military doesn't give a fuck about your wellbeing.

[-] mars296@fedia.io 67 points 1 month ago

They could have had over 4x the effectiveness by simply offering 88 18-yearolds $1 million dollars each to enlist.

[-] Hegar@fedia.io 51 points 1 month ago* (last edited 1 month ago)

It was $88M for 0 recruits, per that USA Today article:

The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard's qualifications for entry into the service, and not one of them joined.

The $88M was National Guard spending on nascar from 2011-13. The 20 recruits who made the right choice were just in 2012, but the military.com article that daily beast is reporting on says 'potentially no recruits' when describing the whole nascar deal.

The craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.

[-] The_v@lemmy.world 21 points 1 month ago

2012, butThe craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.

Well they did advertise at NASCAR.....

[-] Reverendender@sh.itjust.works 9 points 1 month ago

No sir, for the 215th time you cannot already have a pacemaker. Next!

[-] Burn_The_Right@lemmy.world 15 points 1 month ago* (last edited 1 month ago)

99.92% were unfit for service.

It's that strict conservative diet of pork cracklin's, copenhagen and budweiser.

[-] Kaboom@reddthat.com -3 points 1 month ago

I wonder what the reasons were. Probably some had allergies or some minor shit like that. With the amount of waivers these days, there's probably only 20 people in the military who are actually fit for service

[-] Kaboom@reddthat.com 18 points 1 month ago

Yeah, seriously. Word of mouth is stronger than advertising, and its very negative for the military

[-] barsquid@lemmy.world 7 points 1 month ago

If they spend that $88 million on actually providing the benefits they promised it would have been not wasteful in the first place but also would have gotten more recruits.

[-] Drusas@kbin.run 0 points 1 month ago

Yes, but it is recruits that they're desperate for.

[-] nobleshift@lemmy.world 39 points 1 month ago* (last edited 1 month ago)

Why would anyone with enough common sense to not drown sitting on a toilet want to be used, thrown away, and forgotten by the USMIC, If they survive at all.

And let's not forget about a huge rape problem that we have in our military here in America. ~~Yeah that's just what I would want my daughter to join and the kind of people I want my son to be friends with.~~ [edit] That's not the atmosphere I would want my children in.

[-] JoshuaFalken@lemmy.world 31 points 1 month ago

The fact the Coast Guard spent four million dollars per recruit on a NASCAR campaign is unreal. Yet after they've served they'll be lucky to get a free massage.

[-] Nomad@lemmy.world 32 points 1 month ago

It was National Guard not Coast Guard, Coast Guard doesn't have that kind of budget. Never had, never will.

[-] IphtashuFitz@lemmy.world 7 points 1 month ago

I think I read somewhere that the number of active duty Coast Guard is less than the number of New York City police officers.

[-] Nomad@lemmy.world 5 points 1 month ago

Coast Guard has something like 50k active, reserve and civilian workforce and NYPD is like 55k

[-] M500@lemmy.ml 25 points 1 month ago

It’s kinda crazy, that they are spending this much and still can’t attract soldiers.

I never hear anything but bad stories about being in the military, so I’m not surprised that nobody wants to join.

[-] ByteOnBikes@slrpnk.net 28 points 1 month ago

When I was growing up, Military Vets in my mind were like 60+ yos who have a lifetime of wisdom.

Today, half the military vets at my job are around 30 years old, and while proud to serve, commiserate over how fucked up it was.

Where the other half are around 45yo and complain about how difficult it is to get support and strongly tell their children not to join the military.

[-] AtHeartEngineer@lemmy.world 6 points 1 month ago

Ya pretty accurate.

[-] HurlingDurling@lemmy.world 5 points 1 month ago

I used to think that all the shot you'd go through in the armed forces was worth the benefits when you would retire, but now seeing how they treat veterans, fuck a that

[-] M500@lemmy.ml 2 points 1 month ago

I met a guy once who joined at like 17 or something, just super young. Then he got is pension after 20 years or something, then he was a cop and got a cop pension after the 20 years.

So he was in his 50s and fully retired. When I asked him what he does with his free time, he said he goes to the gym and spends time with his daughter.

That double pension thing just sounds so great, at this point in my life. I sometimes wish I’d done that. But I’d probably end up dead in Afghanistan .

[-] FlyingSquid@lemmy.world 24 points 1 month ago

You know the Army is in trouble when they offer free college tuition these days and people still aren't interested.

[-] Zorsith@lemmy.blahaj.zone 9 points 1 month ago

Isn't that another of the things to cut under p2025?

[-] Kaboom@reddthat.com -3 points 1 month ago

When has the GOP ever taken the heritage foundation seriously? At best, they just copy parts of the gop to help imply a causality

[-] some_guy@lemmy.sdf.org 0 points 1 month ago

People have realized that a college education is largely a sham. It was different when everyone believed it was the key to success and wealth.

[-] Anti_Iridium@lemmy.world 3 points 1 month ago

college education is largely a sham

Care to explain?

[-] some_guy@lemmy.sdf.org 1 points 1 month ago

It an industry to extract profit more than it is about education. That's why people have student loan debt decades after graduating. It's not that you can't get a good education and use it to further a career. It's that it's become a machine to create debt and trap people.

I dated a lawyer who griped that she naively got into law to do good and ended up working for a firm representing a major arms manufacturer because of student debt. Last I heard, she became a public defender, which is awesome, but not a choice a lot of people in that position can or will make.

[-] Tygr@lemmy.world 16 points 1 month ago

Government is known not to support their troops after they return. Parents are telling their kids to not join and now it’s finally being seen in enrollment numbers.

[-] Fedizen@lemmy.world 13 points 1 month ago

could have spent the 11 million on recruitment bonuses

[-] some_guy@lemmy.sdf.org 2 points 1 month ago

Good. I have no love for the military. I want them to ruin fewer lives.

[-] MediaBiasFactChecker@lemmy.world -1 points 1 month ago

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[-] x4740N@lemm.ee 7 points 1 month ago

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