I also have a small pet theory about Temu and others like it and why they are entering the Western market so strongly right now: this is Chinese firms taking the lead in being the one selling treats to Westoids like me with less middle men. As they are the ones making all the things. Bezos doesn't get a cut and it's the same stuff they sell on Amazon or in my local supermarket.

People will follow their material interest and buy from there because it's cheaper and easier. I hear a lot of Temu discourse in my country atm and everyone is ordering and not listening to the attemps to discredit it. Prices here are high enough, if you can get those gardening tools for 1/5th of the price you will not buy the expensive ones.

Eventually Chinese firms just sell the stuff they make straight to the consumers globally and none of the Western billionaires get a cut.