It's an incel term so ridiculous it's spilled over into Normie internet.

Originally, "looksmaxxing" is how they described... Taking care of your physical appearance. Like they needed to coin a term to describe not looking like a slob.

Statusmaxxing, similarly, describes not having a reputation as a standoffish, bitter incel but an approachable, social person.

instead of getting a makeover you are lookmaxxing