this post was submitted on 09 Sep 2026
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The band Muse has surrendered its Instagram and X handles to Meta after the release of its new AI agent, Muse.

The English rock band Muse has been renamed on Instagram and X from “Muse” to “museband.”

Despite the band Muse having had its Instagram account since 2012 and its X account since 2008, it has seemingly surrendered the handle to Mark Zuckerberg’s newest AI agent.

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[–] AmbitiousProcess@piefed.social 26 points 13 hours ago (2 children)

They chose to advertise themselves on the “Grandma’s Racist Rants And Old White Guys With Sunglasses Who Hate Poor People” platform.

While true, they also advertised themselves on a platform most Americans use.

Say what you want about someone's ability to not use a social media platform in the first place, but if you're a band that depends on... people, it's hard to just decide not to put yourself out there on a platform where so many people are.

The network effect is real. It's where people's friends, family, celebrities, bands, etc all are. Leaving means leaving people who are important to you.

A lot of people find it easier to leave platforms like Twitter now, because the platform is such a shell of its former self that it doesn't even provide what many people originally came there for, but if you're on Instagram, Facebook, etc, it still often provides people with easy communication to/from family and friends, and organizations like bands with access to an audience, promotion, visibility, etc.

Leaving the platform means leaving fans, and giving up visibility. I wish everyone could just quit Meta's platforms and crush the company, but there's a very simple collective action problem at play here that makes it very difficult, don't discount that.

[–] jtrek@startrek.website 9 points 12 hours ago (1 children)

I think it applies differently to famous, rich, figures who already have an audience. They could loudly announce they're leaving facebook. A chunk of their fans would follow. They're already rich, they can tank losing some fans. It would be better for everyone to get people off Facebook platforms and onto open ones.

Some local band that's struggling to get their first EP out I could maybe cut some slack on going to where the people are.

[–] AmbitiousProcess@piefed.social 3 points 11 hours ago (1 children)

That's fair. Still, I do think it's a tad unreasonable to expect of people, when it can significantly impact their popularity and thus their income, when the actual effect of them leaving is usually that... essentially nothing happens to the company they're leaving from.

Unfortunately, Facebook and its users likely won't care much if someone leaves the platform, as long as they can keep scrolling. It's gotta be on a very large scale, with a lot of people giving up portions of their audience before more people start genuinely moving to alternatives.

[–] jtrek@startrek.website 6 points 11 hours ago

Sure, like King Gizzard left spotify and put their music on bandcamp. They got some press about it. Some of my friends went to bandcamp to get their music, even. But the vast majority of people still just use spotify. People don't care about things, especially if it would be inconvenient.

It's still good to get people off private platforms.